Auto Sector Rides High on Festive Momentum; Maruti, M&M, TVS Lead the Pack
India's automotive sector performed exceptionally well during the recent festive season. Passenger vehicle sales and tractor volumes exceeded expectations, while two-wheelers saw strong retail sales. Commercial vehicles are anticipated to experience a mild upturn. However, industry experts, including Jay Kale from Elara Capital, suggest a period of market consolidation may be approaching. The sector's future growth will depend on demand sustainability, rural recovery, and replacement demand. Companies like Maruti Suzuki, Mahindra & Mahindra, Tata Motors, and TVS Motor reported festive retail sales surpassing estimates. Elara Capital's top sector picks remain Maruti Suzuki, Mahindra & Mahindra, and TVS Motor.

*this image is generated using AI for illustrative purposes only.
India's automotive sector has demonstrated robust performance during the recent festive season, with passenger vehicle sales and tractor volumes surpassing expectations. However, industry experts suggest that a period of market consolidation may be on the horizon.
Festive Season Performance
The auto sector witnessed strong momentum across various segments:
| Segment | Performance |
|---|---|
| Passenger Vehicles | Exceeded expectations |
| Tractor Volumes | Surpassed forecasts |
| Two-Wheelers | Strong festive retail sales |
| Commercial Vehicles | Anticipated mild upturn |
Market Outlook
Jay Kale from Elara Capital anticipates near-term market consolidation, noting that the demand upgrades driven by GST cuts are already reflected in current valuations. The next growth trigger for the sector will depend on:
- Demand sustainability
- Future performance
- Rural recovery benefiting two-wheelers
- Replacement demand driving commercial vehicles
Company Highlights
Maruti Suzuki
- Outperformed Mahindra & Mahindra recently
- Benefited from first-time buyers returning to the small-car segment
- Experienced higher average selling prices
Mahindra & Mahindra
- Strong tractor sales despite rural demand concerns
Other Notable Performers
- Tata Motors
- TVS Motor
- M&M Auto
All these companies reported festive retail sales exceeding estimates.
Analyst Picks
Elara Capital maintains its top sector picks:
- Maruti Suzuki
- Mahindra & Mahindra
- TVS Motor
Future Prospects
The two-wheeler segment is expected to benefit from rural recovery, while commercial vehicles are anticipated to see a mild upturn driven by replacement demand.
As the auto sector navigates through this period of strong performance and potential consolidation, investors and industry watchers will be keenly observing how these trends evolve in the coming quarters.
Historical Stock Returns for Maruti Suzuki
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.17% | -4.37% | -3.90% | +22.53% | +36.98% | +125.24% |
















































