News Stocks Amagi Media Labs Officially Launches In-Scene Ads With Anoki on THUNDERSTORM PlatformAmagi Media Labs Officially Launches In-Scene Ads With Anoki on THUNDERSTORM Platform
Amagi Media Labs has officially launched In-Scene Ads powered by Anoki's ContextIQ technology across its THUNDERSTORM SSAI platform, as announced in a March 11, 2026 regulatory filing. The collaboration delivers non-disruptive advertising experiences for FAST channels, with Dentsu as the first partner to adopt the new format featuring scene-level intelligence and interactive capabilities.
*this image is generated using AI for illustrative purposes only.
Amagi Media Labs Limited has officially announced the launch of In-Scene Ads powered by Anoki's ContextIQ technology across its THUNDERSTORM server-side ad insertion (SSAI) platform. The March 11, 2026 press release, filed under Regulation 30 with BSE and NSE, marks the commercial rollout of this strategic partnership for Free Ad-Supported Streaming Television (FAST) channels.
Official Launch Details
The collaboration integrates Anoki's ContextIQ, described as the industry-leading multimodal AI platform, with Amagi's THUNDERSTORM SSAI solution to deliver non-disruptive advertising experiences. The technology enables advertisers to engage viewers during contextually relevant scenes at scale across Amagi-powered FAST channels and streaming apps.
| Launch Specifications: | Details |
|---|---|
| Platform: | THUNDERSTORM SSAI |
| Technology: | Anoki ContextIQ |
| Target Market: | FAST Channels & Streaming Apps |
| Launch Date: | March 11, 2026 |
| Regulatory Filing: | BSE & NSE under Regulation 30 |
Industry Partnership and Adoption
Dentsu has emerged as the first partner to utilize ContextIQ In-Scene Ads in campaigns, spanning across the agency's three go-to-market media brands: Carat, dentsu X, and iProspect. Kevin Weigand, VP of Marketplace & Partnerships - Video & Audio at dentsu, emphasized the format's potential to deliver relevant messaging without content disruption.
Advanced Ad Format Features
The solution offers multiple high-impact advertising formats enhanced with scene-level contextual intelligence:
| Ad Format Features: | Capabilities |
|---|---|
| Format Types: | Squeeze Backs, Overlays, Picture-in-Picture |
| Intelligence Level: | Scene, Sentiment & Brand Suitability |
| Interactive Tools: | QR Codes for Immediate Actions |
| AI Customization: | CreativeAI for Market-Specific Tailoring |
| Content Integration: | Non-Disruptive, Within-Scene Placement |
Technology Integration and Market Impact
According to KA Srinivasan, Co-founder and President - Global Business at Amagi, the integration unlocks previously untapped inventory within content itself by leveraging scene-level video intelligence. Raghu Kodige, Co-Founder and CEO of Anoki, highlighted how true scene-level video intelligence creates an entirely new canvas for brand storytelling and connection.
This launch builds upon the companies' initial partnership that introduced scene-level contextual targeting to FAST in 2024, representing a significant evolution toward formats that enhance rather than interrupt the viewer experience. The solution aims to create a more sustainable and effective ecosystem for advertisers, publishers, and audiences by moving beyond traditional ad pod limitations.
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