Valencia Nutrition Expands with NITRRO ROAR Energy Drink Launch and Rooh Afza Collaboration

Valencia Nutrition Ltd (VNL) is making significant strides in the beverage industry with strategic partnerships and product launches. The company recently unveiled its co-branded NITRRO ROAR Energy Drink and is in advanced stages of collaboration with Hamdard Laboratories for Rooh Afza-infused beverages.

NITRRO ROAR Energy Drink Launch

Valencia Nutrition has partnered with Nitrro Fitness, a chain of luxury fitness gymnasiums, to launch the co-branded NITRRO ROAR Energy Drink. This collaboration aligns with both brands' vision for health, performance, and innovation in the premium fitness space. The initial deployment of NITRRO ROAR has been carried out at Nitrro Fitness locations in Mumbai's Breach Candy and Powai, as well as Thane East and West.

Rooh Afza Collaboration in Progress

Valencia Nutrition is in advanced stages of collaboration with Hamdard Laboratories to create Rooh Afza-infused Valencia can beverages. The company has already completed six sample trials, with final trials scheduled for October. This partnership aims to combine the iconic Rooh Afza flavor with Valencia's beverage expertise, potentially creating a unique product offering.

Expanding Product Portfolio

Valencia Nutrition continues to manufacture and sell various ROAR Energy Drink variants across India. The company's product line extends beyond energy drinks, including:

• Boo Tea
• Lime Leezure
• Koffrico
• Titoic Tonic Water
• Ginger Ale

These beverages are currently available in Mumbai and Goa, with plans for wider distribution.

Strategic Co-Branding Approach

The company's press release highlights its evolving strategy of creating co-branded variants. Valencia Nutrition aims to offer top-notch products in association with best-in-class partners. The NITRRO ROAR Energy Drink exemplifies this approach, with the combined mark "NITRRO ROAR" being a co-branded and jointly owned intellectual property of Valencia Nutrition Limited and Roaring Fitness (Nitrro Fitness).

As Valencia Nutrition continues to expand its product range and partnerships, it remains committed to innovation in the beverage industry. The company's focus on co-branding and strategic collaborations could potentially strengthen its market position and offer consumers a diverse range of premium beverage options.