Valencia Nutrition Expands with NITRRO ROAR Energy Drink Launch and Rooh Afza Collaboration Sep 23, 2025
Valencia Nutrition Ltd (VNL) is advancing in the beverage industry through strategic partnerships. The company has launched the co-branded NITRRO ROAR Energy Drink with Nitrro Fitness, initially available in select Mumbai and Thane locations. VNL is also in advanced collaboration stages with Hamdard Laboratories for Rooh Afza-infused beverages, with final trials set for October. The company continues to manufacture various ROAR Energy Drink variants and other beverages like Boo Tea and Lime Leezure, available in Mumbai and Goa. VNL's strategy focuses on co-branding and partnerships to strengthen its market position.