In a unique blend of e-commerce and traditional festive shopping, Swiggy Instamart has announced a new service offering delivery of gold and silver products for Dhanteras in select metro cities. This move marks a significant expansion of Swiggy's instant delivery model into the precious metals market.

Key Highlights of the Service

• Product Range:

  • Gold coins (0.1 gram to 10 grams)
  • Silver coins
  • 1kg silver bricks

• Partner Brands:

  • Malabar Gold and Diamonds
  • Kalyan Jewellers
  • Muthoot Exim
  • Mia by Tanishq
  • Gullak

• Special Offer: Rs 100 discount for the first 10,000 customers purchasing 1 gram or above gold coins

• Product Quality:

  • Gold coins: 999 hallmarking with no making charges
  • Silver coins: Certified for purity

Market Insights

Based on last year's data, the highest number of precious metal orders came from:

• Bengaluru
• Hyderabad
• Mumbai
• Delhi-NCR
• Ahmedabad

The most popular denomination was the 1 gram gold coin.

Current Market Prices

This initiative by Swiggy Instamart represents an innovative approach to festive shopping, combining the convenience of instant delivery with the traditional practice of buying precious metals during Dhanteras. It also reflects the growing trend of digitalization in India's festive shopping habits, offering customers a modern alternative to visiting physical stores for their Dhanteras purchases.

The service's success could potentially pave the way for similar offerings in the future, not just for Dhanteras but for other occasions where precious metals are traditionally gifted or purchased. However, it remains to be seen how this will impact traditional jewelers and whether customers will embrace this new mode of buying gold and silver products.

As with any new service involving high-value items, customers are advised to verify the authenticity and certification of the products upon delivery. The convenience of doorstep delivery for precious metals during a busy festive season could be a game-changer, but it also calls for heightened awareness and caution from consumers.

In a move aimed at promoting healthier eating habits during the festive season, food delivery giant Swiggy has launched a new 'No Added Sugar' category on its platform. This initiative comes at a time when festive celebrations are often associated with increased consumption of sugary foods and beverages.

Promoting Healthier Choices

Swiggy's latest feature is designed to cater to health-conscious consumers who wish to maintain their dietary goals even during festive indulgences. The 'No Added Sugar' category will showcase a curated selection of food items and beverages that align with this healthier approach.

Balancing Tradition and Health

The introduction of this category reflects a growing trend in the food industry to balance traditional festive offerings with healthier alternatives. It allows customers to enjoy the spirit of the season without compromising on their health goals.

Impact on Consumer Behavior

This move by Swiggy could potentially influence consumer behavior during the festive season. By making healthier options more visible and accessible, the platform is encouraging users to make more informed choices about their food consumption.

Industry Implications

Swiggy's initiative may set a precedent in the food delivery industry, potentially inspiring other platforms to introduce similar health-focused categories. This could lead to a broader shift towards healthier eating options in the online food delivery space, especially during festive periods.

Conclusion

As the festive season approaches, Swiggy's 'No Added Sugar' category offers a timely option for those looking to celebrate while maintaining a balanced diet. This initiative not only caters to the growing health-conscious consumer base but also demonstrates the platform's adaptability to evolving dietary preferences.