Swiggy has set an ambitious target to serve 100 million consumers who place at least 15 orders monthly within the next decade. This goal was revealed by Co-founder and CGO Phani Kishan, who also emphasized the company's focus on India after previously evaluating international expansion opportunities.

Instamart's Growth and Diversification

Instamart, Swiggy's quick commerce division, has shown remarkable growth, expanding to over 125 cities in just five years. The service now offers more than 35,000 products, including:

• Smartphones
• Beauty products
• Gold

Non-grocery products have seen significant traction, now representing 18.00% of Instamart's business, up from 7.00% previously. Importantly, the division's contribution margins have turned positive.

Kishan highlighted the vast potential in the grocery and quick commerce markets, noting that they are 10-15 times larger than food delivery. He cited India's $1 trillion retail commerce market as a significant growth opportunity for the company.

New Service Experiments

Swiggy is also experimenting with new services to diversify its offerings:

• Bolt for fast food delivery
• Dineout for restaurant bookings
• Crew, an AI-enabled concierge service for various tasks

Amazon's Ultra-Fast Delivery Service

In a parallel development, Amazon has introduced a groundbreaking 10-minute delivery service in three major metropolitan areas in India. This ultra-fast delivery option is now available to customers in Mumbai, Delhi, and Bengaluru, marking Amazon's entry into the rapidly evolving quick commerce sector in India.

Expansion into Ultra-Fast Commerce

Amazon's new 10-minute delivery service represents a strategic expansion into the ultra-fast commerce space, a segment that has been gaining traction in India's competitive e-commerce landscape. By offering this expedited delivery option, Amazon aims to cater to the growing demand for near-instant gratification among urban consumers.

Key Markets Targeted

The initial rollout of this service in Mumbai, Delhi, and Bengaluru is noteworthy. These cities are not only among India's largest metropolitan areas but also key economic hubs with a significant concentration of tech-savvy consumers who value convenience and speed.

Implications for the Indian E-commerce Landscape

This move by Amazon could potentially reshape the dynamics of the e-commerce and quick commerce sectors in India. It puts pressure on both established e-commerce players and emerging quick commerce startups to innovate and improve their delivery times to remain competitive.

Logistical Challenges and Opportunities

Implementing a 10-minute delivery service in bustling Indian cities presents both challenges and opportunities. It requires:

• A robust network of hyperlocal fulfillment centers
• Efficient inventory management
• A well-coordinated delivery fleet

Amazon's ability to execute this service effectively could set new benchmarks in the industry.

Consumer Benefits and Expectations

For consumers in these cities, this service promises a new level of convenience. It could be particularly appealing for:

• Urgent needs
• Impulse purchases
• Last-minute requirements

However, it also raises questions about the sustainability of such rapid delivery models and their impact on consumer expectations in the long run.

As Amazon rolls out this ultra-fast delivery service, it will be interesting to observe how it influences consumer behavior, impacts local businesses, and shapes the future of e-commerce in India's dynamic and growing market.

A recent social media post by a Swiggy customer has sparked a debate on the pricing strategies of food delivery platforms. The customer reported a significant price difference between ordering food through Swiggy and purchasing directly from a restaurant, raising questions about the cost of convenience in the food delivery industry.

Price Discrepancy Revealed

The customer shared that ordering food through Swiggy cost them 80% more than buying the same items directly from a restaurant located just 2 kilometers away. The breakdown of the costs was as follows:

This substantial difference has drawn attention to the various fees and markups associated with food delivery services.

Recent Fee Increases

The customer's complaint comes in the wake of recent fee hikes by major food delivery platforms:

• Swiggy: Increased its platform fee by 25% to Rs 15.00
• Zomato: Raised its platform fee to Rs 12.00

These increases in platform fees contribute to the overall cost for customers using these services.

Public Reaction and Debate

The social media post has triggered a range of responses from users:

• Critics argue that the markup is excessive and unjustified
• Supporters defend the convenience model offered by food delivery platforms
• Some users point out that restaurants often inflate menu prices on delivery platforms to offset the commissions charged

Understanding the Pricing Model

Industry insiders and users familiar with the food delivery ecosystem have provided insights into the pricing structure:

• Platform commissions typically range from 24-28% of the order value
• Restaurants may increase menu prices on delivery apps to absorb these commissions
• Additional costs include delivery fees, packaging charges, and platform fees

The debate highlights the complex balance between convenience and cost in the food delivery industry, as platforms, restaurants, and customers navigate the evolving landscape of online food ordering.

As competition in the food delivery sector intensifies, consumers are becoming increasingly aware of the costs associated with these services. This incident serves as a reminder for customers to compare prices and consider their options when deciding between the convenience of delivery and direct restaurant purchases.