Stanley Lifestyles Limited has executed a comprehensive license agreement with Hilker Far East Limited and Stanley Retail Limited on December 22, 2025. The agreement was disclosed under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, highlighting its strategic importance for the company's business expansion.

Agreement Structure and Parties

The three-party agreement involves distinct roles for each entity, with Hilker Far East Limited serving as the licensor. Under this arrangement, both Stanley Retail Limited and Stanley Lifestyles Limited will obtain exclusive rights to manufacture, retail, and distribute Hilker products for an agreed royalty.

Business Relationship and Structure

Stanley Retail Limited operates as a wholly-owned subsidiary of Stanley Lifestyles Limited, creating an integrated business structure for the licensing arrangement. The companies have confirmed that there is no direct relationship between Hilker Far East Limited and the Stanley group entities, establishing this as an arm's length transaction.

Regulatory Compliance and Governance

The transaction between Stanley Retail Limited and Stanley Lifestyles Limited will be conducted as a related party transaction on an arm's length basis, ensuring compliance with regulatory requirements. Both companies share common directors in accordance with SEBI regulations, with management confirming no potential conflict of interest arising from the agreement structure.

This licensing agreement represents a strategic move for Stanley Lifestyles to expand its product portfolio and manufacturing capabilities through exclusive rights to Hilker products, potentially strengthening its position in the consumer durables sector.

Stanley Lifestyles announced the appointment of Mr. Venkataramana Seshagirirao Gorti as Joint Managing Director, bringing over 34 years of global leadership experience to drive the company's strategic growth and operational excellence.

New Joint Managing Director Appointment

The board appointed Mr. Venkataramana Seshagirirao Gorti (DIN: 08526382) as Additional Director and Joint Managing Director for a five-year term. The appointment was made on December 16, 2025, following the recommendation of the Nomination and Remuneration Committee.

Strategic Vision and Focus Areas

Mr. Gorti outlined his strategic priorities for Stanley Lifestyles, emphasizing both short-term execution and long-term vision. His focus areas include realizing the company's vision through pristine execution, investing in manufacturing excellence, and securing the supply chain through vertical integration. He plans to emphasize digitalization, simplification, and standardization to enhance agility and deliver consistent customer delight.

The new Joint Managing Director also aims to evaluate the brand's market position and explore strategic expansion into related areas, potentially through mergers and acquisitions or divestitures. His approach balances long-term luxury brand building with public market expectations for consistent financial performance.

Professional Background and Expertise

Mr. Gorti brings extensive global leadership experience across diverse industries including electrical, electronics, hydraulics, aerospace, and wood-working. His career spans senior leadership positions at globally respected companies including ABB, Oracle, GE, Flextronics, Wipro Hydraulics, Honeywell, and Homag.

He was recognized as one of the Top 100 Inspirational Leaders of Asia in 2022 and served as Chairperson of FFSC (Furniture Fittings Skill Council) in FY24.

Leadership Endorsement

Mr. Sunil Suresh, Founder of Stanley Lifestyles Limited, expressed confidence in the appointment, stating that Gorti's deep global expertise and strong leadership credentials make him the ideal choice to guide Stanley Lifestyles into its next chapter. He highlighted Gorti's people-first approach, strategic vision, and proven ability to scale businesses as perfectly aligned with the company's long-term growth aspirations.

Director Resignation

Simultaneously, Mrs. Sonakshi Sunil tendered her resignation as Non-Executive Director due to preoccupation and other business assignments. The board took note of her resignation as part of the board restructuring process.

Regulatory Compliance

These board changes were announced in compliance with Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Stanley Lifestyles has fulfilled its disclosure obligations by informing both the National Stock Exchange of India Limited and BSE Limited about these developments.