Havells India has made a strategic move to enhance its digital presence by launching the Lloyd Kolors Refrigerator on Flipkart, India's homegrown e-commerce marketplace. This launch marks a significant step in making smart and stylish cooling solutions more accessible to Indian households.

Product Highlights

The Lloyd Kolors Refrigerator, a product of Havells India's consumer durables brand Lloyd, is designed to cater to the evolving needs of modern Indian homes. Key features of the refrigerator include:

• Smart Cooling Technology: Auto Defrost function with advanced sensors for temperature control
• Energy Efficiency: Inverter Compressor for stable temperatures and reduced energy consumption
• Rapid Freeze Technology: Capable of making ice in just 29 minutes
• Home Inverter Connect: Automatic switching to home inverter during power outages
• Health and Safety Features: Bactshield technology to prevent bacterial growth and Viruzsafe-coated handles
• Flexible Storage: Honeycomb Crisper for fresh produce and Fleximax Design with adjustable shelves
• Stylish Design: Available in pastel shades of Sunkissed Yellow and Minty Green with designer handles

Availability and Pricing

The Lloyd Kolors Refrigerator is now available on Flipkart and other distribution channels, with prices starting at ₹18,990.00. The product comes in various capacities, including 195L, 216L, and 240L, to suit different household needs.

Strategic Partnership

Rajesh Rathi, Executive Vice President of Havells India, emphasized the company's focus on meeting evolving consumer preferences. He stated, "We are seeing a clear evolution in what drives consumer consideration, especially in home appliances. It is no longer just about functionality; people want products that reflect their personal style and complement modern living."

Rakesh Krishnan, Vice President of Large Appliances at Flipkart, expressed enthusiasm about the partnership, highlighting the alignment with Flipkart's commitment to offering innovative products that enhance everyday living.

Market Expansion

This launch on Flipkart represents Havells India's strategy to expand its digital reach and tap into the growing base of online shoppers. By making the Lloyd Kolors Refrigerator available through e-commerce, Havells aims to make it more convenient for customers across India to access and purchase their products.

About Havells India

Havells India Ltd is a leading Fast Moving Electrical Goods (FMEG) and consumer durables company with a presence in over 60 countries. The company's portfolio includes industrial and domestic electrical goods, as well as consumer durables under prestigious brands such as Havells, Lloyd, Crabtree, Standard, and Reo.

As Havells India continues to innovate and expand its digital presence, the launch of the Lloyd Kolors Refrigerator on Flipkart marks a significant step in the company's efforts to reach a wider customer base and strengthen its position in the competitive consumer durables market.

Havells India Limited , a prominent player in the electrical equipment sector, has received a significant boost to its expansion plans. The company has been offered additional land measuring 158,200 square meters by the Rajasthan State Industrial Development & Investment Corporation Limited (RIICO) in Alwar, Rajasthan.

Expansion Details

The land allotment is strategically positioned adjacent to Havells' existing manufacturing facility in Alwar. This move is aimed at expanding the company's cable manufacturing capacities, aligning with Havells' growth strategy in the electrical equipment market.

Background

This development follows Havells' earlier announcement regarding the proposed enhancement of cable manufacturing capacities at its Alwar plant. The company had previously intimated its intentions to boost production capabilities, and this land offer marks a concrete step towards realizing those plans.

Official Communication

In an official filing to the National Stock Exchange of India Ltd. and BSE Limited, Havells India Limited stated:

"The Company, for the said purpose of its expansion plan, has been issued an Offer for Allotment of additional Land measuring 1,58,200 square metres by the Rajasthan State Industrial Development & Investment Corporation Limited (RIICO), Alwar."

Strategic Implications

This expansion is expected to strengthen Havells' position in the cable manufacturing segment. By increasing its production capacity, the company aims to meet growing market demand and potentially capture a larger market share in the electrical equipment industry.

Looking Ahead

While specific details about the expansion's timeline and investment have not been disclosed, this move signals Havells' commitment to growth and its confidence in the market's potential. The additional manufacturing capacity could potentially lead to increased revenue and market presence for Havells in the competitive electrical equipment market.

Investors and industry observers will likely keep a close watch on how this expansion unfolds and its impact on Havells' future performance.