NewsOrders & DealsBose Invests $30 Million in Indian Audio Startup Noise, Valuing Company at $420 MillionBose Invests $30 Million in Indian Audio Startup Noise, Valuing Company at $420 Million
Bose Corporation has made a $30 million strategic investment in Indian audio company Noise, valuing the startup at $420 million. The partnership aims to combine Bose's acoustic expertise with Noise's understanding of Indian consumers. Noise, with over 40 million users, manufactures 95% of its products in India. The collaboration has already resulted in the launch of Master Buds Max, featuring Adaptive ANC and Sound by Bose tuning, priced under ₹10,000. Bose is providing support in tuning, ANC benchmarking, and team training to help Noise deliver premium audio experiences at accessible prices.
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Global audio leader Bose Corporation has made its first strategic investment in India, injecting $30 million into homegrown audio company Noise. This investment, which took place in December 2023, values the Gurugram-based startup at approximately $420 million. The partnership aims to combine Bose's acoustic expertise with Noise's understanding of Indian consumers to develop premium audio products.
Key Highlights of the Partnership
- Investment: $30 million from Bose Corporation
- Valuation: Noise valued at $420 million
- User Base: Noise boasts over 40 million users
- Production: 95% of Noise products manufactured in India
Product Innovation and Success
Noise recently launched its Master Series, with the Master Buds achieving significant success:
- Sold 50,000 units in six weeks
- Won the Red Dot Design Award
Manufacturing Capabilities
| Current Production | Planned Production (Year-end) |
|---|---|
| 10.00 million units | 12.00 million units |
Collaboration Outcomes
The partnership between Bose and Noise has already yielded impressive results:
- New Product: Master Buds Max
- Features:
- Adaptive ANC (Active Noise Cancellation)
- Dynamic EQ
- Sound by Bose tuning
- Price Point: Under ₹10,000
Bose's Support to Noise
Bose has provided hands-on support to Noise in various areas:
- Tuning
- ANC benchmarking
- Hardware placement guidance
- Team training
This collaboration aims to help Noise deliver flagship audio experiences at accessible prices to Indian consumers.
Conclusion
The strategic investment by Bose in Noise marks a significant milestone in the Indian audio market. By combining Bose's global expertise with Noise's local market understanding, this partnership is poised to elevate the audio experience for Indian consumers while maintaining affordability. The success of the Master Series and the rapid scaling of production capabilities indicate a promising future for this collaboration in the competitive audio technology landscape.
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