Aayush Wellness Partners with Blinkit to Boost Distribution in Booming Nutraceutical Market

2 min read     Updated on 17 Nov 2025, 04:05 PM
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Reviewed by
Shriram ShekharScanX News Team
Overview

Aayush Wellness Limited has formed a strategic partnership with Blinkit, a quick-commerce platform in India. This collaboration aims to strengthen Aayush's distribution network and accelerate its omnichannel expansion. The partnership leverages Blinkit's hyperlocal platform for rapid product delivery and enhanced availability. With India's nutraceutical market projected to grow from $32 billion to over $75 billion by 2033, this move positions Aayush to capitalize on the expanding market. The partnership is expected to improve accessibility, customer experience, market presence, and operational efficiency for Aayush Wellness.

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*this image is generated using AI for illustrative purposes only.

Aayush Wellness Limited, a prominent player in the health and wellness sector, has announced a strategic partnership with Blinkit, a leading quick-commerce platform in India. This collaboration aims to strengthen Aayush Wellness's distribution network and accelerate its omnichannel expansion strategy, positioning the company to capitalize on India's rapidly growing nutraceutical market.

Strategic Partnership Details

The partnership, disclosed in a recent regulatory filing, outlines several key aspects:

Aspect Details
Partner M/s. Blink Commerce Private Limited (operating as Blinkit)
Purpose Strengthen distribution network, leverage Blinkit's hyperlocal quick-commerce platform for rapid product delivery, enhance product availability, and support omnichannel expansion
Shareholding No shareholding between the parties
Related Party Transaction No

Market Opportunity and Growth Potential

The collaboration comes at a crucial time for the Indian nutraceutical industry:

  • Current market value: Approximately USD 32.00 billion
  • Projected market value: Expected to surpass USD 75.00 billion by 2033
  • Growth rate: Estimated CAGR of around 10.00%

By partnering with Blinkit, Aayush Wellness aims to tap into this expanding market more effectively, ensuring its products reach consumers quickly and efficiently.

Strategic Rationale and Business Impact

The partnership is set to bring several benefits to Aayush Wellness:

  1. Enhanced Accessibility: Leveraging Blinkit's extensive urban delivery network and advanced logistics infrastructure.
  2. Improved Customer Experience: Enabling rapid and reliable product delivery, ensuring real-time availability.
  3. Market Expansion: Broadening presence across major metropolitan and emerging urban centers.
  4. Operational Efficiency: Optimizing inventory management and supply chain efficiency.
  5. Digital Transformation: Aligning with the company's broader vision of digital transformation and operational scalability.

Leadership Perspective

Mr. Naveena Kumar, Managing Director of Aayush Wellness Ltd, emphasized the transformative nature of this partnership: "By integrating rapid delivery technology with our science-led health and wellness portfolio, we are creating an unparalleled consumer experience. This collaboration strengthens our mission of driving innovation, accessibility, and sustainable growth while empowering individuals to embrace preventive and holistic health solutions."

Looking Ahead

As Aayush Wellness continues to focus on delivering innovative and high-quality products, this partnership represents a significant step in its growth strategy. By combining technology, wellness, and accessibility, the company is positioning itself to play a crucial role in building a stronger, more inclusive health ecosystem in India.

Investors and market watchers will likely keep a close eye on how this partnership unfolds and its impact on Aayush Wellness's market position in the competitive nutraceutical industry.

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Aayush Wellness Reports 184% Revenue Surge in Q2 FY26, Expands into Singapore

2 min read     Updated on 14 Nov 2025, 03:05 AM
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Reviewed by
Radhika SahaniScanX News Team
Overview

Aayush Wellness Limited reported strong Q2 FY26 results with consolidated revenue reaching ₹4,056.47 lakh, a 184% YoY increase. Net profit rose 31% to ₹120.71 lakh. H1 FY26 saw 152% revenue growth and 101% profit growth. The company established two new subsidiaries in India and one in Singapore for business expansion. Plans include introducing new Nutraceutical products and developing an integrated healthcare system with AI-enabled solutions.

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*this image is generated using AI for illustrative purposes only.

Aayush Wellness Limited , an integrated health and wellness enterprise, has reported exceptional financial results for the second quarter of fiscal year 2026, demonstrating robust growth and strategic expansion.

Financial Highlights

The company's consolidated revenue for Q2 FY26 surged to ₹4,056.47 lakh, marking a substantial 184% year-on-year increase from ₹1,427.85 lakh in Q2 FY25. This impressive growth reflects the company's expanding product and service offerings, growing brand presence, and increased product acceptance across major markets.

Net profit for the quarter stood at ₹120.71 lakh, up 31% from ₹92.28 lakh in the same quarter last year, driven by improved operational efficiency and a balanced cost structure.

For the half-year period ended September 30, 2025 (H1 FY26), Aayush Wellness reported:

Metric H1 FY26 H1 FY25 YoY Growth
Consolidated Revenue ₹6,384.84 ₹2,538.40 152%
Consolidated Net Profit ₹236.26 ₹117.77 101%

All figures in lakh ₹

Strategic Developments

Aayush Wellness has made significant strides in expanding its business operations:

  1. New Subsidiaries: The company has established two wholly-owned subsidiaries in India:

    • Aayush Labs Private Limited (incorporated on August 26, 2025)
    • Aayush Ventures Private Limited (incorporated on August 27, 2025)

    Both entities are registered in Maharashtra and aim to diversify the company's business operations in the wellness, healthcare, and allied sectors.

  2. International Expansion: On September 26, 2025, Aayush Wellness incorporated a wholly-owned subsidiary, Aayush International Pte. Ltd., in Singapore. This move is part of the company's strategic expansion into the Southeast Asia region.

  3. Product Innovation: The company plans to introduce new products in the Nutraceutical category, strengthening its presence in the fast-growing preventive and proactive healthcare market.

  4. Integrated Healthcare Framework: Aayush Wellness is developing an integrated healthcare system that combines on-ground diagnostic solutions with digital accessibility. This includes AI-enabled health kiosks, mobile diagnostic units, and an Online Diagnostic & Teleconsultation Platform.

Management Commentary

Naveena Kumar, Managing Director of Aayush Wellness Limited, stated, "Our second quarter results reflect the growing consumer trust in Aayush Wellness products and the effectiveness of our focused marketing, distribution, and innovation-led strategies. We remain committed to building a sustainable health and wellness ecosystem through continuous product innovation and expansion into new categories."

The company's asset-light, scalable model, combined with its focus on innovation, positions it well to create long-term value for shareholders, drive revenue growth, and deliver sustained improvement in financial performance.

Aayush Wellness Limited continues to lead the industry in promoting healthier lifestyle choices through its diverse range of wellness products and services.

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