SpaceX has launched a new line of merchandise to celebrate its recent initial public offering (IPO), which valued the company at over $2 trillion. The offering includes apparel and accessories designed to commemorate the event, featuring the company's stock ticker SPCX. The IPO, which took place on Friday, also resulted in CEO Elon Musk becoming the world's first trillionaire.

New Merchandise Offerings

The SpaceX store now features several new items for fans and investors. Highlights include a "Liftoff" t-shirt priced at $45 and a "the future is public" t-shirt for $34. The collection also includes other t-shirts and hoodies, though specific prices for those items were not disclosed.

A notable addition is the Raptor Bell, priced at $125, which the company describes as a way for customers to "ring in the future." Additionally, the store offers an "I heart SPCX" tote bag for $45 and an SPCX hat for $40, directly celebrating the company's stock ticker.

Connection to Tesla Strategy

The quick release of merchandise follows a pattern established by Tesla, another company led by Elon Musk. Tesla has a history of launching viral merchandise, including items like "short shorts" that mocked short sellers. The electric vehicle maker has also released products celebrating its Texas roots, specific vehicle models, and the Optimus humanoid robot.

The shared leadership between SpaceX and Tesla likely influenced the rapid rollout of celebratory items following the IPO. The merchandise is available through the official SpaceX online store.

Forbes declared Elon Musk the world's first trillionaire as Space Exploration Technologies Corp. began trading on the Nasdaq at $150 per share, giving the company a nearly $2 trillion market cap. The IPO boosted Musk's fortune to an estimated $1.1 trillion as of Friday morning. His net worth rose by $188 billion to an estimated $982 billion on Thursday evening when SpaceX priced the IPO at $135 per share. The opening price of $150 valued the company at approximately $1.96 trillion. By midday Friday, shares rallied to $175, a gain of about 30% from the listing price, as the company debuted as the world's biggest IPO ever.

Musk, the SpaceX chairman, CEO and chief technical officer, owns 4.8 billion shares of SpaceX worth $715 billion and holds another 350 million stock options worth $50 billion, giving him a 38% stake in the company. The offering generated roughly $75 billion in gross proceeds from 555.6 million shares of Class A common stock. Demand for the offering topped $250 billion, nearly four times the available float.

Market Reaction And Sector Rotation

The record listing rocked the rest of the space complex, as investors rotated capital toward the sector's new heavyweight and reassessed the competitive landscape. AST SpaceMobile Inc. plunged 14.6% – the worst showing in the Russell 1000 – while Rocket Lab Corporation tumbled 10.1%. The pain ran deeper among the smaller players. Firefly Aerospace Inc. sank 17%, Velo3D Inc. fell 16%, EchoStar Corporation dropped 15%, and Voyager Technologies Inc. slid 13%. Exchange-traded funds tracking space stocks also sold off sharply as investors rotated capital into the new listing. The Global X Space Tech ETF fell nearly 8%, while the VanEck Space ETF dropped 6.8%. The Tema Space Innovators ETF lost 6.5%, and the Roundhill Space & Technology ETF slid 6%.

Financial Metrics And Valuation

Despite a $4.9 billion loss in 2025, investor appetite remains strong. Based on 2025 revenue of $18.7 billion, investors are paying nearly $80.2 for every dollar of revenue. This price-to-sales multiple exceeds that of NVIDIA Corp, Broadcom Inc, and all members of the Magnificent Seven. SpaceX's valuation exceeds the combined market capitalization of all 12 aerospace and defense companies on the S&P 500, including RTX Corp, Boeing Co., Northrop Grumman Corp, and GE Aerospace, which total roughly $1.5 trillion.

Segment Performance And AI Contracts

Starlink generated approximately $11.4 billion in revenue during 2025, accounting for 61% of SpaceX's total revenue. The satellite internet unit produced operating income of about $4.4 billion on margins of roughly 36%, supported by more than 10 million subscribers across 164 countries. SpaceX's launch services business generated an estimated $4 billion in revenue. However, development of Starship consumes about $3 billion annually in research and development spending.

Newly disclosed AI data-compute contracts with Anthropic and Alphabet Inc's Google are expected to contribute significantly to future revenue. These deals involve Anthropic paying about $1.25 billion a month and Google about $920 million a month for compute capacity, together worth roughly $26 billion a year.