Amagi Media Labs IPO Opens January 13: ₹43 Grey Market Premium Signals 11.91% Listing Gains

Amagi Media Labs' initial public offering opens for subscription on January 13, 2025, marking a significant milestone for the Bengaluru-based cloud broadcast technology company. The mainboard IPO will remain open until January 16, offering investors an opportunity to participate in the growing connected TV and streaming technology sector.

IPO Structure and Pricing Details

The book-built issue is valued at ₹1,788.62 crore, structured as a combination of fresh capital and existing shareholder exit. The company has set an attractive price band to cater to different investor categories.

Component	Details
Total Issue Size	₹1,788.62 crore
Fresh Issue	2.26 crore shares (₹816.00 crore)
Offer for Sale	2.69 crore shares (₹972.62 crore)
Price Band	₹343 - ₹361 per share
Lot Size	41 shares

Investment Requirements by Category

The IPO offers different investment thresholds based on investor categories, making it accessible to retail participants while accommodating institutional requirements.

Investor Category	Minimum Lots	Shares Required	Investment Amount
Retail Investors	1 lot	41 shares	₹14,801
Small NIIs	14 lots	574 shares	₹2,07,214
Big NIIs	68 lots	2,788 shares	₹10,06,468

Grey Market Premium Analysis

As of 8:45 a.m. on January 9, 2025, the grey market premium stood at ₹43 per share, according to InvestorGain. This premium suggests strong investor interest ahead of the public offering.

Parameter	Value
Current GMP	₹43.00
Upper Price Band	₹361.00
Estimated Listing Price	₹404.00
Implied Premium	11.91%

Note: Grey market premium represents unofficial speculation and does not guarantee actual listing performance.

Business Operations and Market Position

Amagi Media Labs operates in the rapidly expanding cloud-based broadcast and connected TV technology sector. Founded in 2008, the company provides comprehensive solutions for content creation, distribution, and monetization across television and streaming platforms. The company serves over 700 content brands globally, with operations spanning the United States, Europe, and Asia.

Key service offerings include:

Cloud playout solutions
Content scheduling systems
Advanced ad insertion technology
Comprehensive data analytics tools
Free Ad-supported Streaming TV (FAST) platform management

Financial Performance Overview

The company's recent financial performance reflects the dynamic nature of the streaming technology sector, with significant revenue growth accompanied by varying profitability metrics.

Period	Total Income	Profit/Loss After Tax
Six months ended Sep 30, 2025	₹733.93 crore	₹6.47 crore (profit)
FY 2025 (ended Mar 31)	₹1,223.31 crore	₹68.71 crore (loss)
FY 2024	₹942.24 crore	₹245.00 crore (loss)

IPO Timeline and Fund Utilization

The IPO follows a structured timeline designed to ensure smooth processing and allocation. Kotak Mahindra Capital Company Limited serves as the book-running lead manager, while MUFG Intime India Private Limited acts as the registrar.

Event	Scheduled Date
IPO Opening	January 13, 2025
IPO Closing	January 16, 2025
Allotment Finalization	January 19, 2025
Refunds/Credit	January 20, 2025
Listing Date	January 21, 2025

The company plans to utilize net proceeds for technology and cloud infrastructure investments, funding potential acquisitions for inorganic growth, and general corporate purposes. The listing will occur on both BSE and NSE, providing liquidity across major Indian stock exchanges.

Amagi Media Labs, a Bengaluru-based software-as-a-service firm, is set to launch its ₹1,789-crore initial public offering on January 13. The company, which operates in the cloud-native SaaS space serving the broadcasting and streaming ecosystem, has attracted backing from notable investors including Premji Invest, Accel, and Norwest Venture.

IPO Structure and Pricing Details

The public issue has been priced within a band of ₹343-361 per share, offering investors multiple entry points based on their risk appetite. The company's fundraising strategy combines both fresh capital and existing shareholder exits.

Component	Amount	Details
Fresh Issue	₹816.00 crore	New capital for company growth
Offer for Sale	₹972.60 crore	Existing shareholders' stake sale
Total Issue Size	₹1,789.00 crore	Combined fresh issue and OFS
Shares Offered (OFS)	2.69 crore	At upper price band

Grey Market Performance and Investor Sentiment

Early market indicators suggest strong investor interest in the offering. Grey market trackers are reporting premiums that indicate potential listing gains for successful applicants.

Source	Grey Market Premium	Potential Listing Gain
Investorgain	₹32.00	8.86%
IPO Watch	Not specified	11.08%
Overall Range	₹32-40 (estimated)	9-11%

Timeline and Allocation Framework

The IPO follows a structured timeline designed to ensure smooth execution and fair allocation across investor categories. The anchor book will open for institutional investors one day prior to the public issue.

Event	Date	Details
Anchor Book Opening	January 12	One day only
Public Issue Opens	January 13	Retail and institutional investors
Public Issue Closes	January 16	Final day for applications
Basis of Allotment	January 19	Share allocation finalization
Listing Date	January 21	BSE and NSE listing

The allocation structure reserves 75 percent of the issue for qualified institutional buyers, 15 percent for non-institutional investors, and 10 percent for retail investors.

Business Profile and Market Position

Amagi Media Labs operates as a cloud-native SaaS provider, offering comprehensive solutions across multiple segments of the media industry. The company's service portfolio spans live production, content preparation, distribution, and monetization for the broadcasting and streaming ecosystem. According to the red herring prospectus filed with the Registrar of Companies on January 7, the company does not have directly comparable listed peers in India or overseas within this specific segment.