Maxim Group analyst Thomas Forte has initiated coverage on Amass Brands with a Buy rating and a price target of $7. The rating reflects a positive outlook on the company's performance and market position.

Coverage Details

The initiation by Maxim Group provides a new benchmark for investors evaluating Amass Brands. The $7 price target suggests potential upside from current trading levels.

Amass Brands is listed on NASDAQ under the ticker symbol AMSS.

AMASS Brands Group (NASDAQ: AMSS) has expanded its functional hydration platform with the launch of AMASS Electrolyte Powder Mixers. The new stick-pack format is designed for on-the-go consumption and is currently available through the company's direct-to-consumer channel. This launch extends the AMASS Electrolyte Mixers line into the growing functional hydration segment, targeting consumers seeking daily hydration solutions rather than just athletic recovery.

The powder mixers are available in four flavors: Lemon Yuzu, Salted Lime, Salted Grapefruit, and Sea Salt. Each serving contains 0g of sugar, 5 calories, 300mg of sodium, 25mg of magnesium, and 60mg of potassium, bolstered with B-vitamins. The product is formulated to support all-day hydration and can be dissolved in still or sparkling water or used as a mixer in cocktails.

Market Outlook

The global electrolyte powder market was valued at approximately $8 billion in 2025 and is projected to reach $11.6 billion by 2030, growing at a 7.6% compound annual rate. This growth is driven by a shift in consumer behavior, with electrolytes moving beyond athletic recovery into daily hydration for work, travel, and social occasions. Consumer searches for "hydration" have increased by 363.8% year-over-year.

Product Specifications

Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS, stated that the consumer relationship with hydration has evolved into an all-day intention. He noted that the powder format expands the platform into new moments and occasions, aligning with the company's commitment to building a comprehensive hydration product line.