AMASS Brands Group (NASDAQ: AMSS) has expanded the distribution of its Pizzolato MUSE non-alcoholic spritz line to Eataly, a high-end Italian food and beverage marketplace. Beginning June 2026, three ready-to-drink (RTD) non-alcoholic spritz SKUs will be available across 12 Eataly locations in the United States. The Pizzolato 0% RTD Hugo will also be featured on the menu at Eataly’s flagship restaurant concept, La Pizza & La Pasta. This move aims to capitalize on the growing demand for sophisticated no-alcohol options within the aperitivo occasion.

Pizzolato Spritz serves as the non-alcoholic extension of Pizzolato, Italy’s leading organic wine producer and a key brand within the AMASS portfolio. Eataly’s marketplace model combines grocery retail, multiple dine-in restaurants, and educational food counters. The locations are strategically situated in major metropolitan areas, including New York City, Boston, Chicago, Dallas, Los Angeles, Silicon Valley, South Florida, and Philadelphia.

Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS, emphasized the strategic fit of the partnership. He stated that the aperitivo occasion is gaining mainstream momentum and that the shift toward no-alcohol options is still in its early stages. Lynn highlighted that Pizzolato is Italian-crafted and purpose-built for consumers seeking alternatives without sacrificing the cultural experience.

The Eataly rollout builds on Pizzolato MUSE’s recent national expansion, which included a launch at Whole Foods Market locations across the United States earlier this year. The broader Pizzolato brand contributes significant market momentum to this expansion. According to Nielsen retail sales data, Pizzolato holds the #1 position in the U.S. organic sparkling wine category with a 27.63% dollar share. This figure is more than double that of its nearest competitor, and the brand posted the largest share gain among the top five brands in the segment over the past year.

The launch coincides with an acceleration in the aperitivo and spritz occasions across the U.S. market. Data from IWSR indicates that no-alcohol RTDs are among the fastest-growing formats in the category, forecast to grow at roughly 10% volume CAGR over the coming years. This growth rate outpaces the broader no-alcohol segment. The combined presence at Eataly and Whole Foods positions Pizzolato to capture demand across both premium retail and hospitality channels.

Pizzolato Market Performance

AMASS Brands Group announced Wednesday that it entered into a Simple Agreement for Future Equity (SAFE) investment in Afterdream, a hemp-derived THC beverage brand. The investment secures AMASS the right to receive at least a 15.67% fully diluted ownership stake. This strategic move positions AMASS as a core investor in the non-alcoholic hemp-derived THC beverage sector, targeting growth in consumer demand for functional beverages.

SAFE Investment Structure

The agreement does not immediately issue shares or dilute stockholders. It will convert into equity after a future qualifying financing or triggering event. The SAFE carries no interest, maturity date, or repayment obligation. This structure allows AMASS to preserve its ability to move toward a larger ownership stake as the opportunity grows, regardless of regulatory evolution.

Afterdream Performance Metrics

Afterdream manufactures beverages containing organic lion’s mane mushrooms and L-Theanine, marketed to support calm, clarity, and creative flow without a hangover. The brand is currently distributed in seven states: Florida, Georgia, Kansas, Missouri, North Carolina, New Jersey, and Texas. It is available across more than 100 on- and off-premise accounts nationally.

The brand reported early direct-to-consumer traction based on internal Shopify analytics. Key performance indicators include:

Strategic Positioning

AMASS Brands Group operates as a premium beverage platform spanning non-alcoholic, functional, and alcohol 2.0 products. Its portfolio includes Good Twin Non-Alcoholic Wine, AMASS Electrolyte Mixer, and Summer Water Rosé. Mark Thomas Lynn, founder and CEO of AMASS, stated that Afterdream represents the type of investment the company wants to make, citing growing consumer demand for hemp-derived THC beverages. Lynn added that the investment positions AMASS at the forefront of a category expected to be a significant growth story in the beverage industry over the next decade.