Pizzolato MUSE claims top spot in US organic sparkling wine

1 min read Updated on 10 Jun 2026, 06:08 PM

Reviewed by

Shriram SScanX News Team

AI Summary

AMASS Brands Group's Pizzolato MUSE has become the top-selling brand in the US organic sparkling wine category with a 27.63% dollar share. The brand achieved the largest share gain among top competitors and launched nationwide at Whole Foods Market on June 1, 2026.

*this image is generated using AI for illustrative purposes only.

AMASS Brands Group (NASDAQ: AMSS) announced that its Pizzolato MUSE brand has claimed the number one position in the US organic sparkling wine category based on dollar share. According to Nielsen retail sales data for the four weeks ended May 16, 2026, Pizzolato holds a 27.63% dollar share of the category, representing more than one in every four dollars spent in the segment. The brand gained 2.48 share points year-over-year, marking the largest gain among the top five organic sparkling wine brands, and now commands more than double the market share of its nearest competitor.

Nationwide Expansion

Pizzolato has expanded its national distribution through a partnership with Whole Foods Market. The rollout of the brand's Mini, 750mL, and 1.5L formats began nationwide on June 1, 2026. This expansion is expected to materially increase the brand's retail presence and consumer accessibility across one of the nation's leading premium and natural grocery retailers.

Strategic Growth

Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS, stated that the brand's ascent validates the consumer shift toward premium, organic beverages. He noted that the national Whole Foods rollout represents a significant milestone in building category leadership. The Whole Foods launch follows the recent introduction of Calirosa Tequila, a premium brand acquired by AMASS in 2024, into select Whole Foods locations in California and the Chicagoland region.