AMASS Brands Group announced Wednesday that it entered into a Simple Agreement for Future Equity (SAFE) investment in Afterdream, a hemp-derived THC beverage brand. The investment secures AMASS the right to receive at least a 15.67% fully diluted ownership stake. This strategic move positions AMASS as a core investor in the non-alcoholic hemp-derived THC beverage sector, targeting growth in consumer demand for functional beverages.

SAFE Investment Structure

The agreement does not immediately issue shares or dilute stockholders. It will convert into equity after a future qualifying financing or triggering event. The SAFE carries no interest, maturity date, or repayment obligation. This structure allows AMASS to preserve its ability to move toward a larger ownership stake as the opportunity grows, regardless of regulatory evolution.

Afterdream Performance Metrics

Afterdream manufactures beverages containing organic lion’s mane mushrooms and L-Theanine, marketed to support calm, clarity, and creative flow without a hangover. The brand is currently distributed in seven states: Florida, Georgia, Kansas, Missouri, North Carolina, New Jersey, and Texas. It is available across more than 100 on- and off-premise accounts nationally.

The brand reported early direct-to-consumer traction based on internal Shopify analytics. Key performance indicators include:

Strategic Positioning

AMASS Brands Group operates as a premium beverage platform spanning non-alcoholic, functional, and alcohol 2.0 products. Its portfolio includes Good Twin Non-Alcoholic Wine, AMASS Electrolyte Mixer, and Summer Water Rosé. Mark Thomas Lynn, founder and CEO of AMASS, stated that Afterdream represents the type of investment the company wants to make, citing growing consumer demand for hemp-derived THC beverages. Lynn added that the investment positions AMASS at the forefront of a category expected to be a significant growth story in the beverage industry over the next decade.

AMASS Brands Group (NASDAQ: AMSS) announced that its Pizzolato MUSE brand has claimed the number one position in the US organic sparkling wine category based on dollar share. According to Nielsen retail sales data for the four weeks ended May 16, 2026, Pizzolato holds a 27.63% dollar share of the category, representing more than one in every four dollars spent in the segment. The brand gained 2.48 share points year-over-year, marking the largest gain among the top five organic sparkling wine brands, and now commands more than double the market share of its nearest competitor.

Nationwide Expansion

Pizzolato has expanded its national distribution through a partnership with Whole Foods Market. The rollout of the brand's Mini, 750mL, and 1.5L formats began nationwide on June 1, 2026. This expansion is expected to materially increase the brand's retail presence and consumer accessibility across one of the nation's leading premium and natural grocery retailers.

Strategic Growth

Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS, stated that the brand's ascent validates the consumer shift toward premium, organic beverages. He noted that the national Whole Foods rollout represents a significant milestone in building category leadership. The Whole Foods launch follows the recent introduction of Calirosa Tequila, a premium brand acquired by AMASS in 2024, into select Whole Foods locations in California and the Chicagoland region.

Market Performance