TVS Motors , a leading two and three-wheeler manufacturer, has reported exceptional sales figures for August, marking a significant milestone in its growth trajectory. The company's performance not only showcased impressive year-on-year growth but also exceeded market expectations.

Record-Breaking Sales

TVS Motors recorded total sales of 509,536 units in August, representing a substantial 30.00% increase from 391,588 units in the same month last year. This remarkable achievement surpassed market estimates, which had projected sales of 462,400 units for the month.

Two-Wheeler Segment Leads Growth

The two-wheeler segment played a pivotal role in driving the company's overall growth:

Electric Vehicle Performance

The company's electric vehicle (EV) segment reported sales of 25,138 units, showing a slight increase from 24,779 units in the same month last year. However, TVS Motors noted that magnet availability continues to pose challenges in the short to medium term for this segment.

Strong International Business

TVS Motors' international business demonstrated robust growth:

• Total exports increased by 35.00%, from 99,976 units to 135,367 units.
• Two-wheeler exports grew by 36.00%, rising from 89,768 units to 121,926 units.

Three-Wheeler Segment Shows Promise

The three-wheeler segment also contributed to the company's success, registering a significant 47.00% growth. Sales in this category increased from 12,747 units to 18,748 units.

Launch of Orbiter Electric Scooter

In a strategic move to strengthen its position in the electric two-wheeler market, TVS Motor launched the Orbiter electric scooter on August 28. Priced at Rs 99,900 (ex-showroom) in Bengaluru, the Orbiter targets the affordable electric two-wheeler segment. Key features of the Orbiter include:

• A 3.1kWh battery pack with 158km IDC-certified range
• Digital instrument cluster with Bluetooth connectivity
• Navigation
• Crash alerts
• Anti-theft tracking
• Cruise control
• Hill-hold assist

The Orbiter enters a competitive market, facing off against:

• Hero Vida V2X (priced at Rs 73,840 introductory, later Rs 99,490)
• Ather Rizta (Rs 1.04-1.50 lakh)
• Ola S1X+ (Rs 1.10 lakh)

Each competitor offers unique features:

• Hero's V2X: Dual removable 2.2kWh batteries with 92km range
• Ather's Rizta: 123-159km range depending on variant
• Ola's S1X+: Highest performance with 4kWh battery and 242km range

Market Impact

TVS Motors' stellar performance underscores its strong position in the two and three-wheeler market. The company's ability to exceed market estimates highlights its operational efficiency and market understanding. The launch of the Orbiter electric scooter further demonstrates TVS Motors' commitment to expanding its presence in the growing electric vehicle segment.

As TVS Motors continues to champion progress through sustainable mobility, these results and new product launches reflect the company's commitment to innovation and customer satisfaction across its diverse product range. With its presence in 80 countries and a legacy spanning over 100 years, TVS Motors appears well-positioned to maintain its growth momentum in the competitive automotive sector.

TVS Motors , a global leader in two and three-wheeler segments, has made a significant stride in the electric vehicle (EV) market with the launch of its latest offering, the TVS Orbiter. Priced competitively at ₹99,900.00 (ex-showroom, inclusive of PM e-Drive scheme, Bengaluru), this smart urban electric vehicle is set to redefine everyday commuting in India.

Impressive Features and Specifications

The TVS Orbiter boasts an impressive array of segment-first features that set it apart in the competitive EV market:

• Extended Range: With a 158 km IDC range, the Orbiter addresses one of the primary concerns of EV adopters - range anxiety.
• Innovative Design: The scooter introduces an industry-first 14" front wheel, enhancing stability and ride comfort.
• Smart Features: Cruise control and hill hold assist add to the vehicle's smart capabilities.
• Ample Storage: A spacious 34-litre boot space, capable of accommodating two helmets, adds to its practicality for urban commuters.
• Advanced Connectivity: The Orbiter comes equipped with a host of connected features, including a mobile app for remote monitoring and control.

Design and Comfort

TVS has paid special attention to the design and ergonomics of the Orbiter:

• Modern, endearing, and purposeful design with enhanced aerodynamic efficiency
• 845 mm long flatform seat for comfort of both rider and pillion
• 290 mm straight-line footboard providing ample legroom
• Ground clearance of 169 mm, well-suited for Indian road conditions

Technology at the Forefront

The TVS Orbiter is not just about mobility; it's a tech-savvy companion for the urban commuter:

• Colored LCD cluster with incoming call display
• Advanced safety features including crash alerts, fall detection, and anti-theft systems
• Connected mobile app for remote battery charge checking and odometer readings
• Over-the-air (OTA) updates for latest features and improvements

Executive Insights

Mr. Gaurav Gupta, President, India 2W Business, TVS Motor Company, emphasized the company's commitment to innovation and sustainability: "With TVS Orbiter, we are expanding our EV ecosystem and accelerating the adoption of electric mobility in India. We remain committed to strengthening our global presence, and offering solutions that contribute to a cleaner, sustainable, and smarter future."

Mr. Aniruddha Haldar, Senior Vice President at TVS Motor Company, added, "We are confident that TVS Orbiter will set new benchmarks in this segment, making sustainable mobility both accessible and aspirational."

Availability and Options

The TVS Orbiter is available in a vibrant palette of colors, including Neon Sunburst, Stratos Blue, Lunar Grey, Stellar Silver, Cosmic Titanium, and Martian Copper, catering to diverse consumer preferences.

Addressing Rare Earth Magnet Challenges

A TVS Motor executive recently discussed the company's ongoing efforts to identify alternatives for rare earth magnet issues. The discussion centered around initiatives to resolve challenges related to rare earth magnets, which are crucial components in electric vehicle motors. This proactive approach underscores TVS Motor's commitment to sustainable and efficient EV production.

With the launch of the TVS Orbiter and its focus on addressing key industry challenges, TVS Motor Company reinforces its position in the electric mobility sector. The company continues to offer products that combine practicality, technology, and sustainability, potentially catalyzing the adoption of electric vehicles in urban India.