TVS Motors , a global leader in the two and three-wheeler segment, has launched an innovative initiative aimed at promoting design excellence and reshaping the future of mobility in India. The 'TVS Indus Design Honours' program, announced on August 4, 2025, is set to become an annual platform that nurtures visionary design talent and champions the concept of 'Design in India'.

Bridging Heritage and Innovation

The term 'Indus' in the program's name draws inspiration from the Indus Valley Civilization, one of the world's earliest and most advanced societies. This choice symbolizes TVS Motor's ambition to blend India's rich design heritage with a progressive, forward-looking approach to modern-day mobility solutions.

Fostering Next-Generation Mobility Ideas

Amit Rajwade, Vice President of Design at TVS Motor Company, emphasized the significance of the initiative: "Design is the bridge between imagination and impact. With TVS Indus Design Honours, we are creating a platform where the next generation of designers, thinkers and creators can reimagine Indian mobility as an original, culturally rooted expression of who we are and where we're headed."

The program is open to Indian residents, including students, young professionals, and design enthusiasts. It encourages participants to submit individual entries proposing mobility concepts across monowheel, two-wheeler, and three-wheeler formats, while incorporating environmental, social, and cultural relevance.

Regional Inspiration and Competition Details

The 2025 edition of the challenge draws inspiration from four distinctive regions of India: Thar, Sahyadri, Kutch, and Mumbai. This regional focus aims to encourage designs that are deeply rooted in India's diverse landscapes, lifestyles, and cultural contexts.

Key details of the competition include:

• Registration opens: August 4, 2025
• Submission deadline: October 6, 2025
• Prizes: Cash prizes up to ₹5.00 lakh for top three winners
• Additional recognition: Viewers' Choice award
• Potential opportunity: Internship consideration with the TVSM Design Team

Evaluation and Judging

Submissions will be evaluated by an expert jury comprising leading figures from the world of design and mobility. The judging criteria will focus on originality, contextual relevance, user-centricity, and feasibility of the proposed designs.

Amplifying 'Make in India' Through Design

This initiative represents a significant step in TVS Motor's commitment to design-led innovation and sustainable mobility. By focusing on solutions that are meaningful, inclusive, and deeply rooted in the Indian context, TVS Indus Design Honours aims to spotlight India as a global design powerhouse and amplify the 'Make in India' movement.

The launch of TVS Indus Design Honours underscores TVS Motor's dedication to nurturing a new generation of Indian creators ready to lead on the global design stage, while simultaneously advancing the company's position in the competitive two and three-wheeler market.

Interested participants can register and submit their entries through the official TVS Indus website at www.tvsindus.com . The competition is free to enter and welcomes submissions from individuals across all educational backgrounds, promoting inclusivity and diversity in design thinking.

TVS Motor Company , a leading two-wheeler and three-wheeler manufacturer, has reported a significant increase in sales for July, surpassing market expectations and showcasing strong growth across various segments.

Sales Performance

The company announced total sales of 456,350 units in July, marking a substantial 29% increase from 354,140 units sold in the same month last year. This impressive performance exceeded analyst estimates, which had projected sales of 410,010 units for the month.

Segment-wise Breakdown

TVS Motor's sales growth was broad-based, with notable increases across different vehicle categories:

Two-Wheelers

• Total two-wheeler sales registered a 29% growth, rising from 339,676 units to 438,790 units.
• Domestic two-wheeler sales increased by 21%, reaching 308,720 units compared to 254,250 units in the previous year.
• Motorcycle sales grew by 25%, with 201,494 units sold against 161,074 units.
• The scooter segment experienced a remarkable 42% growth, with sales increasing from 139,995 units to 198,265 units.
• EV sales showed a 10% growth, rising from 21,442 units to 23,605 units, despite ongoing challenges in magnet availability.

Three-Wheelers

• Three-wheeler sales grew by 21%, reaching 17,560 units compared to 14,464 units in the previous year.

Export Performance

TVS Motor's international business demonstrated robust growth:

• Total exports registered a 46% growth, increasing from 97,589 units to 142,629 units.
• Two-wheeler exports saw a significant 52% growth, rising from 85,426 units to 130,070 units.

Market Commentary

Prof. Sir Ralf Dieter Speth, Chairman of TVS Motor Company, commented on the results: "Our July sales figures reflect the strong demand for our products across all segments. The substantial growth in both domestic and international markets underscores the appeal of our diverse product range and the strength of our brand."

Challenges and Outlook

While the overall performance was strong, TVS Motor noted that challenges in magnet availability continue to pose issues for the EV segment in the short to medium term. The company is working on addressing these supply chain constraints to support the growing demand for its electric vehicles.

Conclusion

TVS Motor Company's July sales results demonstrate the company's ability to capitalize on market opportunities and meet consumer demand effectively. With strong growth across its product portfolio and in both domestic and international markets, TVS Motor appears well-positioned to maintain its growth trajectory in the coming months.