Eicher Motors Reports Mixed Performance in October, Royal Enfield Achieves Record Festive Sales
Eicher Motors' October performance data reveals mixed results. VE Commercial Vehicles (VECV) saw a 16.9% increase in domestic sales, reaching 7,070 units, with strong growth in small commercial vehicles and exports. However, the heavy-duty truck segment declined by 6.8%. Royal Enfield achieved record-breaking sales, selling over 2.49 lakh motorcycles during September-October, a 26% growth. October sales for Royal Enfield reached 124,951 motorcycles, marking a 13% increase year-over-year. The company also announced new initiatives, including a partnership with Amazon for motorcycle purchases in 5 major cities.

*this image is generated using AI for illustrative purposes only.
Eicher Motors , a prominent player in the commercial vehicle and motorcycle sectors, has released its performance data for October, revealing a mixed bag of results across its divisions.
VE Commercial Vehicles Performance
VE Commercial Vehicles Limited (VECV), Eicher's unlisted subsidiary, showed varied performance across different segments:
Domestic Market Performance
VECV's domestic sales showed a significant uptick, with total sales reaching 7,070 units in October, marking a 16.9% increase compared to the same period last year. This growth contributed to a year-to-date total of 46,200 units, representing a 5.9% rise from the previous year's 43,625 units.
Segment-wise Analysis
The performance across different segments varied:
| Segment | October Sales | Year-on-Year Growth |
|---|---|---|
| Small Commercial Vehicles and Light/Medium-Duty Trucks | 4,241 | 12.6% |
| Heavy-Duty Trucks (≥18.5T) | 1,876 | -6.8% |
| Light/Medium-Duty Bus | 842 | 16.1% |
| Heavy-Duty Bus | 111 | 1.8% |
The small commercial vehicles and light/medium-duty trucks segment performed particularly well, while the heavy-duty truck segment faced challenges.
Export Performance
VECV's export volumes showed remarkable growth:
| Export Category | October | Year-on-Year Growth |
|---|---|---|
| Total Exports | 701 | 133.7% |
| Light/Medium-Duty | 407 | 122.4% |
| Heavy-Duty | 78 | 122.9% |
| Bus | 216 | 163.4% |
This substantial growth in exports indicates a strong international demand for VECV's products.
Overall VECV Performance
The total VECV sales, including electric vehicles, reached 8,050 units in October, marking a 13.2% increase from the previous year. For the year-to-date period, total sales stood at 51,561 units, up 8.3% from 47,588 units in the corresponding period last year.
Royal Enfield's Record-Breaking Performance
In contrast to the mixed results in the commercial vehicle segment, Eicher Motors' Royal Enfield brand achieved remarkable success:
- Record-breaking festive performance with over 2.49 lakh motorcycles sold during September-October, representing 26% growth over the same period last year.
- In October alone, the company sold 124,951 motorcycles, marking 13% growth compared to October of the previous year.
- Exports reached 8,107 motorcycles during October.
- Models with engine capacity up to 350cc sold 110,874 units in October versus 96,837 units in the previous year.
- Models exceeding 350cc sold 14,077 units compared to 13,737 units.
Managing Director B. Govindarajan attributed the performance to overwhelming customer response across the country.
New Initiatives
Royal Enfield also announced:
- The second edition of 'Journeying Across the Himalayas' festival scheduled for December 4-10.
- A new partnership with Amazon to offer motorcycle purchases in 5 major cities, including the entire 350cc range.
Conclusion
While VECV faces challenges in the heavy-duty truck segment domestically, its strong performance in exports and other domestic segments demonstrates the company's resilience. The significant growth in exports could potentially offset the slight decline in certain domestic segments. Meanwhile, Royal Enfield's record-breaking sales and new initiatives indicate a robust performance in the motorcycle division, positioning Eicher Motors for continued growth across its diverse product portfolio.
Historical Stock Returns for Eicher Motors
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.71% | +2.44% | +0.02% | +25.87% | +43.16% | +245.23% |














































