Bitwise CIO Matt Hougan projects Bitcoin to hit $250,000 in next bull run
Bitwise CIO Matt Hougan forecasts Bitcoin reaching $250,000-$400,000 in the next bull run, driven by institutional inflows from firms like Wells Fargo and UBS. He identifies current market conditions as a bottoming phase, citing resilience against negative news and declining leverage. DeFi protocols like Uniswap and Solana are also highlighted as beneficiaries of the growing tokenization trend.

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Bitwise Chief Investment Officer Matt Hougan has projected that Bitcoin (BTC) could reach between $250,000 and $400,000 during the next crypto bull market, a surge he attributes to growing institutional adoption and the expansion of decentralized finance rather than retail speculation. Speaking on The Wolf of All Streets podcast on Sunday, Hougan stated that Bitcoin is currently in the process of forming a market bottom, describing the present environment as a "Great Reset" characterized by collapsing leverage, declining funding rates, and normalizing ETF flows.
Hougan identified several indicators supporting his view that the market is stabilizing despite ongoing negative headlines. He noted that Bitcoin remained stable following Strategy Inc.'s sale of Bitcoin holdings and as the probability of the CLARITY Act passing declined. "The most telling signal is when markets stop reacting to bad news," Hougan said, suggesting that this resilience marks a shift in market structure. If the CLARITY Act fails to pass, Hougan expects smaller-cap tokens to face one to two months of volatility before longer-term adoption trends reassert themselves.
Unlike previous cycles driven by retail speculation, Hougan expects the next bull market to be fueled by institutional capital entering digital assets through wealth management platforms. He highlighted that major financial firms including Wells Fargo, UBS, and Merrill Lynch are steadily expanding their crypto offerings, a trend he anticipates will accelerate in the second half of the year. This institutional influx is expected to drive allocations from financial advisors, family offices, and larger investors, providing a more stable foundation for price appreciation.
DeFi and Tokenization Leaders
Hougan emphasized that decentralized finance protocols with improving tokenomics and growing revenue are positioned to outperform as tokenization adoption expands. He specifically highlighted Hyperliquid, Uniswap, Morpho, Aerodrome, and Lighter as projects benefiting from this structural shift. While Ethereum continues to dominate institutional adoption, Hougan gave a slight edge to Solana for benefiting from the tokenization trend due to its technical infrastructure.
| Project/Entity | Role/Status | Key Driver |
|---|---|---|
| Bitcoin (BTC) | Market Bottoming | Institutional adoption, ETF flows |
| Solana (SOL) | Tokenization Leader | Technical infrastructure for tokenization |
| Ethereum (ETH) | Institutional Dominance | Established adoption base |
| Uniswap, Morpho | DeFi Protocols | Improving tokenomics, revenue growth |
Long-Term Outlook
Looking beyond the immediate cycle, Hougan maintained that Bitcoin remains on a long-term path toward $1 million, although he cautioned that percentage gains are likely to moderate as the asset matures. The transition from speculative trading to utility-driven adoption via tokenization and decentralized finance represents a fundamental change in how value is captured within the crypto ecosystem. This shift suggests that while volatility may persist in the short term, particularly if regulatory clarity remains elusive, the underlying demand drivers are becoming increasingly institutional and sustainable.
How might the failure of the CLARITY Act specifically impact the liquidity and valuation of smaller-cap tokens in the anticipated one-to-two-month volatility window?
Which specific regulatory or technological hurdles must be cleared for major wealth management firms like Wells Fargo and UBS to significantly accelerate their crypto offerings in the second half of the year?
What key metrics should investors monitor to confirm that Bitcoin has truly formed a market bottom and that institutional adoption is replacing retail speculation as the primary price driver?

































