Bitcoin decline fits mild bear market, says Strive CEO
Strive CEO Matt Cole characterized Bitcoin's recent decline as a mild bear market during a podcast appearance on June 10. He pointed to robust fundamentals and the introduction of BTC-backed digital credit products as factors that could mitigate future downturns. Cole projected a price recovery above $80,000, potentially reaching six figures later this year.

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Bitcoin's current downturn fits the profile of a classic but mild bear market, according to Strive executive Matt Cole. Speaking on the Bitcoin Magazine Podcast on June 10, Cole stated that the asset is already in a bottoming process. He emphasized that the fundamentals around Bitcoin have never been stronger, pointing to growing institutional adoption, ETF distribution through retirement accounts, improving regulation, and the rise of digital credit products.
Cole expects Bitcoin could move back above $80,000 and potentially return to six figures later this year. He highlighted that BTC-backed digital credit products represent a new source of capital entering the ecosystem. The demand for these instruments is not primarily coming from investors selling Bitcoin, but from fresh capital seeking yield.
Digital Credit and Yields
The emergence of digital credit products is seen as a mechanism to make future bear markets less severe. Cole noted that retail investors and independent financial advisers have led early adoption, similar to how retail investors embraced Bitcoin before institutions. He mentioned specific products in the market, including Strive's (NASDAQ: SATA) 13% dividend and Strategy's (NASDAQ: STRC) 11.5% dividend.
| Company | Ticker | Dividend Yield |
|---|---|---|
| Strive | SATA | 13% |
| Strategy | STRC | 11.5% |
These yields can help investors beat fiat debasement while gaining exposure to Bitcoin-backed balance sheets.
Critique of Fiat Systems
Cole argued that the long-term case for Bitcoin remains rooted in the failure of fiat currencies and rising debt burdens. "The fiat system, I think, has basically terminal cancer," he said. He contended that fixed income and the traditional 60/40 portfolio are structurally challenged because investors are buying debt during a debt crisis. In his view, digital credit could become a replacement for part of the income sleeve in portfolios by offering yield without relying on traditional government or corporate debt.
How might the widespread adoption of Bitcoin-backed digital credit products impact the volatility of Bitcoin during future market cycles?
What regulatory hurdles could arise as these high-yield digital credit products seek to replace traditional fixed income in retail portfolios?
If Bitcoin reaches the projected six-figure mark, how will the introduction of yield-bearing products influence long-term holder behavior versus selling pressure?

































