Zerodha Expands Coin Platform with Fixed Deposit Offering through Blostem Partnership
Zerodha, India's largest stock broker, is expanding its investment offerings on its Coin platform by introducing Fixed Deposits (FDs) through a partnership with fintech startup Blostem. The fully digital FD service will allow customers to open deposits without a savings account. Zerodha's Rainmatter Capital is leading a new funding round for Blostem, which has raised close to $1 million. This move marks a significant expansion beyond Zerodha's core stock trading business and may help diversify its revenue streams. The company is likely to collaborate with Small Finance Banks offering higher interest rates for this new service.

*this image is generated using AI for illustrative purposes only.
Zerodha, India's largest stock broker, is set to broaden its investment offerings on its Coin platform by introducing Fixed Deposits (FDs) through a partnership with fintech startup Blostem. This move marks a significant expansion of Zerodha's services beyond its core stock trading business.
Key Highlights of the Partnership
- New Product: Fixed Deposits to be launched on Zerodha's Coin platform
- Partner: Blostem, a New Delhi-based fintech startup
- Funding: Blostem has raised close to $1 million, with Zerodha's Rainmatter Capital leading a new round
- Service Feature: Fully digital FD service, allowing customers to open deposits without a savings account
- Potential Partners: Likely to collaborate with Small Finance Banks offering higher interest rates
Coin Platform Overview
Zerodha's Coin platform, which is separate from its trading app Kite, focuses on long-term investments. Here's a snapshot of Coin's current offerings and position:
| Aspect | Details |
|---|---|
| Focus | Long-term investments |
| Current Products | Mutual funds, insurance, NPS |
| Assets Under Management | Rs 1.6 lakh crore |
| Positioning | Passive investment platform for long-term wealth building |
Strategic Implications
This product launch may have several implications for Zerodha:
- Diversification: The move into Fixed Deposits represents a strategic expansion of Zerodha's product portfolio.
- Target Audience: By offering FDs, Zerodha may be aiming to attract more conservative investors or those looking for stable returns.
- Competitive Edge: The fully digital nature of the FD service, coupled with potentially higher interest rates, could give Zerodha an advantage in the crowded fintech space.
Company Performance
Zerodha reported its first decline in revenue and profits in over a decade. While specific figures weren't provided, this context suggests that the company may be looking to diversify its revenue streams and attract a broader customer base.
Looking Ahead
The introduction of Fixed Deposits on the Coin platform could signal Zerodha's intent to become a more comprehensive financial services provider. As the fintech landscape in India continues to evolve, it will be interesting to see how this new offering impacts Zerodha's market position and financial performance.
Investors and customers alike will be watching closely to see how this new product integrates with Zerodha's existing offerings and whether it can help the company return to its growth trajectory.









































