Norton Motorcycles, the iconic British brand owned by TVS Motor Company, has made a significant splash at EICMA 2025 in Milan, unveiling four new motorcycle models and announcing a substantial £200 million investment from its parent company. This move signals a major push for Norton's global expansion and reinforces TVS Motor's commitment to revitalizing the legendary marque.

New Models Unveiled

Norton introduced four new motorcycle models at the event:

1. Manx
2. Manx R
3. Atlas
4. Atlas GT

These new models represent a bold step forward for Norton, blending the brand's rich heritage with modern design and technology.

Significant Investment and Expansion Plans

TVS Motor Company has announced a £200 million investment in Norton's UK operations, demonstrating its commitment to the brand's growth and development. This investment will be used to:

• Expand Norton's Solihull facility, which serves as the global hub for design, R&D, and production
• Support Norton's global expansion plans
• Enhance manufacturing capabilities

Production and Distribution Goals

Norton has set ambitious targets for its future operations:

• Begin commercial distribution in early 2026
• Achieve an annual production target of 20,000 units
• Establish 200 retail locations worldwide

Global Market Reach

Norton plans to sell its motorcycles across several key markets:

• United Kingdom
• Europe
• India
• America

The company reports that there is already a waiting list extending into months for its new models, indicating strong initial demand.

Leveraging TVS Motor's Scale

Norton aims to benefit from TVS Motor's position as the third-largest motorcycle producer globally. TVS Motor manufactures six million vehicles annually, providing Norton with significant resources and expertise to draw upon.

Future Technologies

Norton is also exploring electric mobility, with an electric superbike currently in the prototype stage. This move aligns with the growing trend towards electrification in the motorcycle industry.

TVS Motor Company's EICMA Debut

Alongside Norton's unveiling, TVS Motor Company made its own debut at EICMA 2025, showcasing six new products across ICE and electric powertrains. The company's presence at the world's largest two-wheeler exhibition underscores its global ambitions and commitment to innovation in the motorcycle industry.

This strategic revival of Norton Motorcycles, backed by TVS Motor's substantial investment and global manufacturing capabilities, positions the brand for a strong comeback in the premium motorcycle segment. As Norton prepares to reenter the global market, the motorcycle industry will be watching closely to see how this British icon performs on the international stage.

TVS Motor Company, a leading two and three-wheeler manufacturer, has reported a robust financial performance for the quarter ended September, with significant growth across key metrics.

Record-Breaking Revenue and Profit

The company posted its highest-ever operating revenue of ₹11,905.00 crore, marking a 29% increase compared to ₹9,228.00 crore in the same quarter last year. This growth was driven by strong sales across various segments.

TVS Motor's net profit surged by 37% to ₹906.00 crore, up from ₹663.00 crore in the corresponding quarter of the previous year. However, this fell slightly short of analyst estimates of ₹953.00 crore.

Improved Operational Performance

The company's operational efficiency saw significant improvement:

• Operating EBITDA grew by 40% to ₹1,508.00 crore
• EBITDA margin expanded to 12.7% from 11.7% in the previous year

Sales Volume and Product Performance

TVS Motor achieved its highest-ever quarterly sales of 15.07 lakh units, representing a 23% year-on-year growth. The sales breakdown across different segments is as follows:

The company's international business also showed strong growth, with two-wheeler exports increasing by 31% to 3.63 lakh units.

New Product Launches

TVS Motor introduced four new products during the quarter:

1. TVS Orbiter: A smart, stylish electric vehicle for urban mobility
2. TVS King Kargo HD EV: An electric three-wheeler for urban logistics
3. TVS NTORQ 150: The company's most powerful scooter to date
4. TVS Apache RTX: A new super-premium offering in the adventure rally tourer segment

Market Response and Future Outlook

Despite the strong performance, TVS Motor's shares declined by 2.57% to ₹3,550.40 following the results announcement. However, it's worth noting that the stock has gained nearly 50% year-to-date, indicating overall positive investor sentiment.

The company continues to face challenges in the EV segment due to magnet availability issues, which may impact short to medium-term growth in this area.

As TVS Motor Company moves forward, its focus areas include monitoring festive demand trends, progressing in e-mobility, managing subsidiary investments, and expanding its export markets.

With its record-breaking performance and strategic product launches, TVS Motor appears well-positioned to capitalize on the growing demand in the two and three-wheeler segments, both domestically and internationally.