TVS Motor Company, a leading global manufacturer of two- and three-wheelers, has made a strategic move to bolster its design and engineering capabilities by acquiring Italian automotive design and engineering firm Engines Engineering S.p.A. for €5 million (₹50 crore). The acquisition, announced on September 25, marks the establishment of a Global Centre of Excellence (CoE) for Design and Engineering in Bologna, Italy.

Acquisition Details

TVS Motor will acquire 100% ownership of Engines Engineering through its Singapore subsidiary, purchasing 1 million equity shares at €5.05 per share. The deal is expected to be completed by October 1, subject to agreed conditions precedent.

Strategic Importance

The acquisition and establishment of the CoE align with TVS Motor's long-term vision to deliver premium, future-ready mobility solutions across international markets. Sudarshan Venu, Chairman of TVS Motor Company, emphasized the significance of this development:

"The establishment of the new Italian Global Centre of Excellence marks another milestone in strengthening our capabilities and accelerating our journey to reimagine mobility. By combining the creativity and racing expertise of Engines Engineering with our engineering and design strengths, we are expanding our ability to deliver premium, connected, and electric vehicles that set new global benchmarks."

Engines Engineering Expertise

Engines Engineering S.p.A., founded on July 1, 2008, specializes in:

• Advanced prototyping
• High-performance motorcycle innovation
• MotoGP racing experience
• Styling, design, engineering, and testing services for two- and three-wheeled vehicles

The Italian firm has demonstrated strong financial performance, with revenues of €11.28 million in 2024 and €11.47 million in 2022.

Centre of Excellence Focus Areas

The new Global Centre of Excellence will serve as a concept-to-product innovation hub, focusing on:

1. Design Leadership and Engineering Excellence: Advancing capabilities in digital simulation, rapid prototyping, and modular platform development.
2. Future Mobility Technologies: Accelerating adoption of AI-driven design tools, advanced material applications, and digital integration.
3. Global Talent & Collaboration: Creating an ecosystem that engages universities, startups, technology leaders, and suppliers worldwide.

Impact on TVS Motor and Norton Motorcycles

This strategic move is expected to have several positive impacts:

• Reduced product development cycles
• Enhanced design flexibility
• Expanded premium portfolio, including high-displacement motorcycles and advanced scooters
• Development of new electric mobility platforms
• Strengthened capabilities for Norton Motorcycles, TVS Motor's iconic British marque

Looking Ahead

The acquisition of Engines Engineering and the establishment of the Global Centre of Excellence in Italy represent a significant step for TVS Motor Company in its quest to become a leading global mobility player. By integrating diverse engineering teams and expanding access to global talent pools, TVS Motor aims to enhance its speed to market, product differentiation, and technological leadership in the competitive automotive industry.

As the company continues to focus on delivering compelling and sustainable mobility solutions, this new initiative is poised to play a crucial role in shaping TVS Motor's future product lineup and global market presence.

TVS Motor Company, a leading two-wheeler manufacturer in India, has announced significant price cuts across its scooter lineup following the recent reduction in Goods and Services Tax (GST) rates. The price reductions, which took effect on September 22, come as a direct result of the GST Council's decision to lower the tax on two-wheelers under 350cc from 28% to 18%.

Substantial Savings Across Models

The company has passed on the full tax benefits to its customers, resulting in substantial savings across various models:

• Jupiter 125 Range: Savings of up to Rs 7,731
• Ntorq 125 Variants: Price reduction of up to Rs 8,922
• Ntorq 150 Models: Savings of up to Rs 10,600

New Pricing Structure

The revised prices reflect significant reductions across TVS Motor's popular scooter models:

Note: Prices mentioned are for Delhi and may vary across other metro cities.

Metro City Variations

While the price reductions are applicable nationwide, the actual prices may vary across major metropolitan areas such as Mumbai, Chennai, Bengaluru, and Hyderabad due to differences in local taxes and other factors.

Impact on Consumers

This move by TVS Motor Company is expected to make their scooters more accessible to a wider range of consumers. The substantial price cuts, particularly on popular models like the Jupiter 125 and Ntorq series, could potentially boost sales and market share for the company in the competitive two-wheeler segment.

The price reduction comes at an opportune time, as the festive season in India approaches, which traditionally sees an uptick in vehicle purchases. Consumers looking to buy a new scooter may find these revised prices particularly attractive, potentially stimulating demand in the two-wheeler market.

TVS Motor Company's swift action in passing on the GST benefits to customers demonstrates the company's commitment to providing value to its consumers and may set a precedent for other manufacturers in the industry to follow suit.