TVS Motor Company (TVSM) and Noise, two leading Indian brands, have joined forces to introduce a revolutionary product in the electric vehicle (EV) market. The companies have unveiled India's first EV-smartwatch integration, connecting the popular TVS iQube electric scooter with a specially designed TVS iQube Noise Smartwatch.

Innovative Features

The new smartwatch integration offers riders a range of advanced features:

• Real-time vehicle status updates
• Battery charge level monitoring
• Distance-to-empty estimates
• Tire pressure monitoring (on select models)
• Live charging progress updates
• Theft and tow alerts
• Crash detection
• Geofence notifications
• Safety reminders through color-coded tiles

Enhancing Rider Experience

Aniruddha Haldar, Senior Vice President at TVS Motor Company, emphasized the company's commitment to reimagining mobility's future. He stated, "Our partnership with Noise is a testament to this vision, transforming the smartwatch from a lifestyle device into a smart riding assistant. We are empowering our riders with smarter, safer and more intuitive journeys while shaping the future of mobility in India."

Noise's Contribution

Amit Khatri, Co-Founder of Noise, highlighted the company's vision of building technology that empowers people. He commented, "This partnership with TVS Motor Company is a powerful step in that direction, bringing meaningful innovation to the wrist by turning the smartwatch into a mobility companion."

Availability and Pricing

The TVS iQube Noise Smartwatch is exclusively available on the TVS iQube official website at an introductory price of ₹2,999. The package includes a complimentary 12-month Noise Gold subscription, adding value to the purchase.

TVS iQube's Market Success

TVS Motor Company has achieved a significant milestone with its iQube electric scooter, surpassing 6.5 lakh unit sales in India. This achievement solidifies the iQube's position as the country's leading EV scooter brand.

Future of Connected Mobility

This collaboration between TVS Motor and Noise represents a significant step towards more integrated and intelligent mobility solutions in India. By combining the strengths of a leading EV manufacturer and a prominent smartwatch brand, the partnership aims to set new benchmarks in connected technology and enhance the overall customer experience in the rapidly evolving electric vehicle sector.

The integration of smartwatch technology with electric vehicles showcases the potential for innovative solutions in the Indian automotive market, paving the way for smarter, safer, and more connected rides in the future.

TVS Motor Company, a global leader in two and three-wheeler manufacturing, has announced a significant partnership with ALT Mobility, a leading leasing and asset management company. The collaboration aims to deploy 3,000 electric three-wheelers in the fiscal year 2025-26, marking a substantial step towards sustainable urban and last-mile mobility solutions in India.

Key Highlights of the Partnership

• TVS Motor Company will provide the electric three-wheelers
• ALT Mobility will handle procurement, leasing, and financing through its ecosystem
• The partnership will cater to both cargo and passenger transportation segments
• Vehicles will be distributed through TVS Motor's authorized dealer network and ALT's sales points across India
• ALT Mobility will deploy these vehicles under its drive-to-own leasing model for individual drivers and fleet operators

Collaborative Approach

The two companies will jointly determine the models, variants, and specifications of the electric three-wheelers to best meet customer requirements. This collaborative approach ensures that the vehicles are tailored to the needs of the market and end-users.

ALT Mobility's Integrated Asset Management

At the core of this partnership is ALT Mobility's integrated asset management value proposition, which includes:

• 24x7 vehicle monitoring
• Pre-emptive maintenance to minimize potential vehicle breakdown or downtime
• All-inclusive lease plan covering:
  • Maintenance
  • Insurance
  • Roadside assistance
  • Servicing
  • Challan management
  • Fitness management

These features are designed to ensure top-notch vehicle health, higher uptime, and better asset utilization, ultimately leading to higher earning potential for drivers and fleet operators.

Statements from Leadership

Rajat Gupta, Business Head – Commercial Mobility at TVS Motor Company, stated:

"This collaboration with ALT Mobility is a significant step towards enabling sustainable urban and last-mile mobility at scale. Our advanced electric three-wheeler portfolio is designed to empower businesses and drivers with reliable, clean, and cost-efficient solutions."

Anuj Gupta, Co-founder & CBO of ALT Mobility, commented:

"We are committed to building scalable solutions that integrate sustainable mobility with financial inclusion. Partnering with TVS Motor Company gives us access to industry-leading vehicles and technology, which will help us scale our leasing and fleet operations effectively."

Impact and Future Outlook

This initiative is expected to serve both last-mile logistics and shared passenger mobility segments, strengthening clean mobility adoption across multiple use cases. It aims to support driver livelihood creation and small fleet operators, generating socio-economic value while advancing India's electric mobility transition.

The partnership between TVS Motor Company and ALT Mobility represents a significant step forward in the electric vehicle ecosystem in India, combining manufacturing expertise with innovative leasing and asset management solutions to make electric mobility more accessible and sustainable.