TVS Motor Company Achieves Record-Breaking Q2 Sales, Crosses 15 Lakh Unit Milestone

TVS Motor Company, a leading two and three-wheeler manufacturer, has reported exceptional performance in the second quarter, setting new benchmarks in sales and growth across various segments.

Record-Breaking Quarterly Performance

TVS Motor Company achieved its highest-ever quarterly sales of 15.07 lakh units, marking a substantial 22% growth compared to 12.28 lakh units in the same quarter of the previous year. This milestone achievement underscores the company's strong market position and growing consumer demand for its products.

Segment-wise Growth

Two-Wheeler Segment

The two-wheeler segment, which forms the core of TVS Motor's business, witnessed a robust 22% growth. Sales in this category increased from 11.90 lakh units to an impressive 14.54 lakh units.

Three-Wheeler Segment

The three-wheeler segment demonstrated exceptional growth, with sales surging by 41%. The company sold 0.53 lakh units, up from 0.38 lakh units in the corresponding quarter of the previous year.

Exports

TVS Motor's international business showed strong momentum, with total exports growing by 30%. The company exported 4.00 lakh units, compared to 3.09 lakh units in the same quarter of the previous year.

September Performance

The company's strong performance continued into September, with total sales reaching 541,064 units, representing a 12% year-over-year increase.

Category	Performance
Two-Wheeler Sales	Increased by 11% to 523,923 units
Motorcycles	Grew by 9% to 249,621 units
Scooters	Surged by 17% to 218,928 units
Electric Vehicles	Despite challenges in magnet availability, EV sales grew by 8% to 31,266 units
Three-Wheeler Sales	Jumped by 60% to 17,141 units
Exports	Total exports in September increased by 10% to 122,108 units

Market Response

The market responded positively to TVS Motor's strong performance, with the company's shares closing at ₹3,460.00 on the BSE, registering a gain of 0.61%.

Company Outlook

TVS Motor Company's record-breaking performance and consistent growth across various segments highlight its strong market position and effective business strategies. The company's success in both domestic and international markets, coupled with its progress in the electric vehicle segment, positions it well for continued growth in the evolving automotive landscape.

As TVS Motor Company continues to innovate and expand its product portfolio, it remains committed to delivering superior customer experiences across the 80 countries in which it operates, further solidifying its position as a global leader in the two and three-wheeler manufacturing industry.

TVS Motor Company, a leading global manufacturer of two- and three-wheelers, has made a strategic move to bolster its design and engineering capabilities by acquiring Italian automotive design and engineering firm Engines Engineering S.p.A. for €5 million (₹50 crore). The acquisition, announced on September 25, marks the establishment of a Global Centre of Excellence (CoE) for Design and Engineering in Bologna, Italy.

Acquisition Details

TVS Motor will acquire 100% ownership of Engines Engineering through its Singapore subsidiary, purchasing 1 million equity shares at €5.05 per share. The deal is expected to be completed by October 1, subject to agreed conditions precedent.

Strategic Importance

The acquisition and establishment of the CoE align with TVS Motor's long-term vision to deliver premium, future-ready mobility solutions across international markets. Sudarshan Venu, Chairman of TVS Motor Company, emphasized the significance of this development:

"The establishment of the new Italian Global Centre of Excellence marks another milestone in strengthening our capabilities and accelerating our journey to reimagine mobility. By combining the creativity and racing expertise of Engines Engineering with our engineering and design strengths, we are expanding our ability to deliver premium, connected, and electric vehicles that set new global benchmarks."

Engines Engineering Expertise

Engines Engineering S.p.A., founded on July 1, 2008, specializes in:

Advanced prototyping
High-performance motorcycle innovation
MotoGP racing experience
Styling, design, engineering, and testing services for two- and three-wheeled vehicles

The Italian firm has demonstrated strong financial performance, with revenues of €11.28 million in 2024 and €11.47 million in 2022.

Centre of Excellence Focus Areas

The new Global Centre of Excellence will serve as a concept-to-product innovation hub, focusing on:

Design Leadership and Engineering Excellence: Advancing capabilities in digital simulation, rapid prototyping, and modular platform development.
Future Mobility Technologies: Accelerating adoption of AI-driven design tools, advanced material applications, and digital integration.
Global Talent & Collaboration: Creating an ecosystem that engages universities, startups, technology leaders, and suppliers worldwide.

Impact on TVS Motor and Norton Motorcycles

This strategic move is expected to have several positive impacts:

Reduced product development cycles
Enhanced design flexibility
Expanded premium portfolio, including high-displacement motorcycles and advanced scooters
Development of new electric mobility platforms
Strengthened capabilities for Norton Motorcycles, TVS Motor's iconic British marque

Looking Ahead

The acquisition of Engines Engineering and the establishment of the Global Centre of Excellence in Italy represent a significant step for TVS Motor Company in its quest to become a leading global mobility player. By integrating diverse engineering teams and expanding access to global talent pools, TVS Motor aims to enhance its speed to market, product differentiation, and technological leadership in the competitive automotive industry.

As the company continues to focus on delivering compelling and sustainable mobility solutions, this new initiative is poised to play a crucial role in shaping TVS Motor's future product lineup and global market presence.