TVS Motor Company, a leading player in the two-wheeler industry, has made a significant move into the adventure rally tourer motorcycle segment with the launch of its new TVS Apache RTX. This strategic entry comes alongside the company's financial results for the second quarter.

Apache RTX: Entry into Adventure Riding

The TVS Apache RTX, priced at Rs 1.99 lakh, marks the company's foray into the adventure motorcycle market. Key features of this new offering include:

• Engine: 299.1cc single-cylinder engine
• Power Output: 36 PS at 9,000 rpm
• Torque: 28.5 Nm at 7,000 rpm
• Platform: Built on TVS's Next-Gen RT-XD4 platform

The Apache RTX is designed to cater to lifestyle-oriented segments, leveraging the global Apache brand community of over six million riders.

Q2 Financial Performance

TVS Motor Company has reported the following financial results for the second quarter:

Stock Performance

The market has responded to these developments:

• TVS Motor shares closed at Rs 3,570, up 1.85%
• Year-to-date gain: Nearly 50%

Strategic Positioning

The launch of the Apache RTX aligns with TVS Motor's strategy to tap into lifestyle-oriented segments. This move, coupled with the financial performance, demonstrates the company's efforts towards diversification in the two-wheeler market.

The Apache RTX, with its features and pricing, is positioned to appeal to both adventure enthusiasts and urban riders looking for versatile performance. As the adventure motorcycle segment grows, TVS Motor's entry with the Apache RTX may potentially impact its market position.

Investors and industry observers may be interested in how this new offering performs in the market and its potential impact on TVS Motor's overall business in the coming quarters.

TVS Motor Company, a leading two and three-wheeler manufacturer, has reported exceptional performance in the second quarter, setting new benchmarks in sales and growth across various segments.

Record-Breaking Quarterly Performance

TVS Motor Company achieved its highest-ever quarterly sales of 15.07 lakh units, marking a substantial 22% growth compared to 12.28 lakh units in the same quarter of the previous year. This milestone achievement underscores the company's strong market position and growing consumer demand for its products.

Segment-wise Growth

Two-Wheeler Segment

The two-wheeler segment, which forms the core of TVS Motor's business, witnessed a robust 22% growth. Sales in this category increased from 11.90 lakh units to an impressive 14.54 lakh units.

Three-Wheeler Segment

The three-wheeler segment demonstrated exceptional growth, with sales surging by 41%. The company sold 0.53 lakh units, up from 0.38 lakh units in the corresponding quarter of the previous year.

Exports

TVS Motor's international business showed strong momentum, with total exports growing by 30%. The company exported 4.00 lakh units, compared to 3.09 lakh units in the same quarter of the previous year.

September Performance

The company's strong performance continued into September, with total sales reaching 541,064 units, representing a 12% year-over-year increase.

Market Response

The market responded positively to TVS Motor's strong performance, with the company's shares closing at ₹3,460.00 on the BSE, registering a gain of 0.61%.

Company Outlook

TVS Motor Company's record-breaking performance and consistent growth across various segments highlight its strong market position and effective business strategies. The company's success in both domestic and international markets, coupled with its progress in the electric vehicle segment, positions it well for continued growth in the evolving automotive landscape.

As TVS Motor Company continues to innovate and expand its product portfolio, it remains committed to delivering superior customer experiences across the 80 countries in which it operates, further solidifying its position as a global leader in the two and three-wheeler manufacturing industry.