Lemon Tree Hotels Limited , one of India's fastest-growing mid-scale and premium hotel chains, has announced the signing of a new property in Bhavnagar, Gujarat. This strategic move further solidifies the company's presence in the state and caters to both business and leisure travelers.

Key Highlights of the New Property

Expanding Presence in Gujarat

This new addition strengthens Lemon Tree Hotels' foothold in Gujarat, where the company already has:

• 10 operational properties
• 18 upcoming properties

The expansion aligns with the company's vision to offer refreshing and comfortable stays across various destinations in India.

Strategic Location

Bhavnagar, a historic coastal city in the Saurashtra region of Gujarat, offers a unique blend of tradition and modernity. The city is known for:

• Vibrant trade and culture
• Maritime connections
• Heritage sites like Takhteshwar Temple and Nilambag Palace
• Proximity to the famous Blackbuck National Park in Velavadar

Company Overview

Lemon Tree Hotels Limited operates across various segments of the hospitality industry:

• 7 distinct brands catering to different customer segments
• 120+ operational hotels across 80+ cities in India and abroad
• 120+ upcoming properties in the pipeline

The company has shown significant growth since opening its first 49-room hotel in 2004, expanding to a total of 240+ properties (including both operational and upcoming).

This latest addition in Bhavnagar reinforces Lemon Tree Hotels' commitment to providing consistent quality and warm, refreshing experiences to travelers across India.

Market Impact

While the specific financial impact of this new property is not disclosed, the continued expansion of Lemon Tree Hotels demonstrates the company's confidence in the growth potential of the Indian hospitality sector, particularly in emerging cities like Bhavnagar. This strategic move may contribute to the company's long-term growth and market position in the mid-scale and premium hotel segments.

Investors and market watchers may want to keep an eye on Lemon Tree Hotels' expansion strategy and its potential impact on the company's future performance in the competitive hospitality industry.

Lemon Tree Hotels Limited , a prominent player in India's hospitality sector, has announced the launch of a new managed property in Uttarakhand, marking its ninth operational hotel in the state. The 98-room Lemon Tree Hotel, situated in the Mall of Dehradun, represents a strategic expansion of the company's presence in northern India.

Key Highlights

• Location: The new property is located within the Mall of Dehradun, Uttarakhand's largest shopping mall, in the scenic Doon Valley.
• Capacity: The hotel features 98 well-appointed rooms and suites.
• Amenities: Guests can enjoy the multi-cuisine restaurant Citrus Café and access to banquet facilities.
• Market Response: Following the announcement, Lemon Tree Hotels' shares saw a positive uptick, rising 1.51% to ₹168.25 on the BSE.

Expansion Strategy

This launch is part of Lemon Tree Hotels' broader expansion plan in Uttarakhand. The company now operates nine hotels in the state, with eight more under development. This aggressive growth strategy underscores the company's confidence in the region's tourism potential.

Property Details

Management Perspective

Mr. Vishvapreet Singh Cheema, President of Lemon Tree Hotels, expressed enthusiasm about the new property, stating, "We are pleased to extend our signature comfort and warmth to travellers visiting Dehradun where we already have two hotels. Its prime location will give the guests multiple recreation and shopping options."

Company Overview

Lemon Tree Hotels Limited has established itself as one of India's leading hospitality companies, catering to a diverse range of customers across various segments. The company operates over 120 hotels in more than 80 cities in India and abroad, with a robust pipeline of over 120 upcoming properties.

This latest addition to Lemon Tree's portfolio reinforces the company's commitment to expanding its presence in key markets and capitalizing on the growing demand for quality accommodations in emerging tourist destinations.