Lemon Tree Hotels Limited , one of India's fastest-growing mid-scale and premium hotel chains, has announced expansion plans with the signing of agreements for two new hotel properties in Ayodhya and Guwahati. This move aligns with the company's vision to broaden its portfolio and cater to diverse market segments.

Key Highlights of the Expansion

• New Properties: Lemon Tree Premier, Ayodhya and Lemon Tree Premier, Guwahati
• Room Capacity: Approximately 300 rooms each
• Developer: RJ Corp Limited
• Operations Management: Carnation Hotels Private Limited (a wholly-owned subsidiary of Lemon Tree Hotels Limited)

Property Details

Strategic Significance

The expansion into Ayodhya is notable, given the city's spiritual significance as the birthplace of Lord Ram. The Shri Ram Janmbhoomi Teerth Kshetra, a major pilgrimage site, is located approximately 4.5 km from the hotel, positioning Lemon Tree to potentially benefit from the religious tourism market.

The Guwahati property, with its additional serviced apartments, appears to be targeting the medical tourism sector, according to Mr. Patanjali G. Keswani, Executive Chairman of Lemon Tree Hotels.

Company Overview

Lemon Tree Hotels Limited currently operates over 120 hotels across more than 80 cities in India and abroad. With these new signings, the company's pipeline of upcoming properties has grown to over 120.

The company's multi-brand strategy includes Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox, and the Keys brands, allowing it to cater to various customer segments from value-conscious travelers to premium business and leisure seekers.

This expansion aligns with Lemon Tree Hotels' strategy of strengthening its presence in key markets while diversifying into new segments.

Lemon Tree Hotels Limited , a prominent player in India's mid-scale and premium hotel sector, has announced the opening of its 11th property in Gujarat. The new Lemon Tree Hotel in Morbi marks another step in the company's expansion strategy, particularly in key industrial and business hubs.

Hotel Features and Amenities

The newly launched Lemon Tree Hotel, Morbi, offers a range of facilities catering to both business and leisure travelers:

Strategic Location

The hotel's location in Morbi, known as the ceramic capital of India, provides several advantages:

• Proximity to industrial and commercial centers like Rajkot and Jamnagar
• Easy access to local attractions including Mani Mandir, Green Tower, Wellingdon Secretariat, and Nehru Gate
• Convenient for corporate guests and traders visiting the region's ceramic industry

Management and Operations

Carnation Hotels Private Limited, a wholly-owned subsidiary and the hotel management arm of Lemon Tree Hotels Limited, will manage the new property. This addition brings Lemon Tree's operational property count in Gujarat to 10, underlining the company's strong presence in the state.

Company Growth and Expansion

Lemon Tree Hotels has shown significant growth since its inception:

• Current portfolio: Over 120 hotels across 80+ cities in India and abroad
• Upcoming projects: Pipeline of 110+ properties
• Brand diversity: Seven distinct brands catering to various market segments

Mr. Vishvapreet Singh Cheema, President of Lemon Tree Hotels, expressed enthusiasm about the new launch, stating, "Morbi is one of Gujarat's fastest-developing cities, known globally for its ceramic industry and entrepreneurial spirit. With the launch of Lemon Tree Hotel, Morbi, we are delighted to announce the 10th operational property in Gujarat to bring our signature comfort, warmth, and value to both business and leisure travellers visiting this vibrant city."

This expansion in Morbi aligns with Lemon Tree Hotels' strategy of tapping into emerging markets and strengthening its presence in key business hubs across India. As the hospitality sector continues to recover and grow post-pandemic, such strategic expansions could potentially position Lemon Tree Hotels for increased market share and revenue growth in the coming years.