Lemon Tree Hotels Limited , a prominent player in India's mid-scale and premium hotel sector, has announced the opening of its 11th property in Gujarat. The new Lemon Tree Hotel in Morbi marks another step in the company's expansion strategy, particularly in key industrial and business hubs.

Hotel Features and Amenities

The newly launched Lemon Tree Hotel, Morbi, offers a range of facilities catering to both business and leisure travelers:

Strategic Location

The hotel's location in Morbi, known as the ceramic capital of India, provides several advantages:

• Proximity to industrial and commercial centers like Rajkot and Jamnagar
• Easy access to local attractions including Mani Mandir, Green Tower, Wellingdon Secretariat, and Nehru Gate
• Convenient for corporate guests and traders visiting the region's ceramic industry

Management and Operations

Carnation Hotels Private Limited, a wholly-owned subsidiary and the hotel management arm of Lemon Tree Hotels Limited, will manage the new property. This addition brings Lemon Tree's operational property count in Gujarat to 10, underlining the company's strong presence in the state.

Company Growth and Expansion

Lemon Tree Hotels has shown significant growth since its inception:

• Current portfolio: Over 120 hotels across 80+ cities in India and abroad
• Upcoming projects: Pipeline of 110+ properties
• Brand diversity: Seven distinct brands catering to various market segments

Mr. Vishvapreet Singh Cheema, President of Lemon Tree Hotels, expressed enthusiasm about the new launch, stating, "Morbi is one of Gujarat's fastest-developing cities, known globally for its ceramic industry and entrepreneurial spirit. With the launch of Lemon Tree Hotel, Morbi, we are delighted to announce the 10th operational property in Gujarat to bring our signature comfort, warmth, and value to both business and leisure travellers visiting this vibrant city."

This expansion in Morbi aligns with Lemon Tree Hotels' strategy of tapping into emerging markets and strengthening its presence in key business hubs across India. As the hospitality sector continues to recover and grow post-pandemic, such strategic expansions could potentially position Lemon Tree Hotels for increased market share and revenue growth in the coming years.

Lemon Tree Hotels Limited , one of India's fastest-growing mid-scale and premium hotel chains, has announced a significant expansion of its portfolio in Maharashtra. The company has signed a license agreement for a new property, Lemon Tree Resort, Saj by the Mountain, in the picturesque hill station of Mahabaleshwar.

Key Details of the New Property

Strategic Expansion

This new signing aligns with Lemon Tree Hotels' vision of expanding across destinations of all tiers while catering to both business and leisure travelers. The addition of this property strengthens the company's presence in Maharashtra, where it now has:

• 15 operational properties
• 11 upcoming properties
• 1 newly signed property (Lemon Tree Resort, Saj by the Mountain)

About the Location

Mahabaleshwar, known for its lush green valleys, strawberry farms, and breathtaking viewpoints, is a popular destination for nature lovers, honeymooners, and families seeking a peaceful retreat. The town offers a mix of natural beauty and colonial charm, featuring attractions such as:

• Arthur's Seat
• Kate's Point
• Elephant's Head Point
• Venna Lake (for boating)
• Pratapgadh Fort (built in the 1650s)
• Lingmala Waterfall

Management's Perspective

Mr. Vilas Pawar, CEO - Managed & Franchise Business, Lemon Tree Hotels, commented on the signing, stating, "With this signing, we will expand our leisure portfolio in Maharashtra, a state where we have 15 operational and 11 upcoming properties in addition to this one. While expanding its footprint across the country across cities of all tiers, this signing by Lemon Tree Hotels perfectly aligns with the company's vision of offering refreshing and comfortable stays across all destinations."

Company Overview

Lemon Tree Hotels Limited operates across various segments of the hospitality industry, including:

• Upper upscale
• Upscale
• Upper midscale
• Midscale
• Leisure
• Wildlife
• Spiritual

The company currently operates over 120 hotels across more than 80 cities in India and abroad, with a growing pipeline of over 110 upcoming properties. From major metro hubs to tier II & III cities, Lemon Tree Hotels has established a strong presence, delivering consistent quality and a warm, refreshing experience to its guests.

This latest addition to their portfolio in Mahabaleshwar further solidifies Lemon Tree Hotels' position as a key player in India's hospitality sector, particularly in the leisure segment.