Lemon Tree Hotels , a prominent player in the Indian hospitality sector, has announced the opening of its fourth property in Goa. The new hotel is strategically located in Anjuna, a popular beach destination known for its vibrant atmosphere and tourist appeal.

Expanding Presence in a Key Tourist Destination

The launch of this new property underscores Lemon Tree Hotels' commitment to expanding its presence in Goa, one of India's most sought-after tourist destinations. With this addition, the company strengthens its foothold in the region, offering travelers more options for accommodation.

Strategic Location

Anjuna, famous for its beach and flea market, is a significant draw for both domestic and international tourists. The new Lemon Tree property's location in this area is likely to capitalize on the steady influx of visitors to this part of Goa.

Continued Growth Strategy

This expansion is part of Lemon Tree Hotels' broader strategy to grow its portfolio in key tourist and business destinations across India. The company's decision to open its fourth property in Goa reflects its confidence in the region's tourism potential and its own brand appeal.

Impact on Tourism

The addition of another branded hotel in Anjuna is expected to contribute to the local tourism infrastructure. It may also signal a positive outlook for Goa's hospitality sector, which has been working on recovery and growth post-pandemic.

Conclusion

While specific details about the new property's facilities and room count are not provided in the current announcement, the expansion aligns with Lemon Tree Hotels' reputation for offering comfortable and value-for-money accommodations.

As the company continues to expand its footprint, investors and industry observers will be watching closely to see how this growth strategy impacts Lemon Tree Hotels' market position and financial performance in the coming quarters.

Lemon Tree Hotels Limited has announced the launch of its 10th property in Rajasthan, further solidifying its presence in the state's hospitality sector. The new hotel, 'Keys Prima by Lemon Tree Hotels', is located in the educational hub of Kota.

New Property Highlights

The newly opened Keys Prima by Lemon Tree Hotels in Kota boasts an impressive array of amenities:

• 58 well-appointed rooms and suites
• Keys Café – a multi-cuisine coffee shop
• Spa facilities
• Swimming pool
• Fitness centre
• Unlock Bar
• Expansive banquet spaces and conference facilities

This addition to Lemon Tree's portfolio caters to the diverse needs of Kota's visitors, including students preparing for competitive exams like JEE and NEET, as well as business travelers attracted by the city's thriving industrial sector.

Strategic Location

Kota, situated along the Chambal River in south-eastern Rajasthan, is known for its:

• Status as an educational hub
• Thriving power, manufacturing, and chemical industries
• Rich heritage, featuring landmarks such as Kota Garh Palace, Seven Wonders Park, and Jagmandir Palace

Lemon Tree's Expanding Footprint

With this latest opening, Lemon Tree Hotels continues its impressive growth trajectory:

Current Operations

Brand Portfolio

Lemon Tree Hotels offers seven distinct brands catering to different market segments:

1. Aurika Hotels & Resorts
2. Lemon Tree Premier
3. Lemon Tree Hotels
4. Red Fox Hotels by Lemon Tree Hotels
5. Keys Prima by Lemon Tree Hotels
6. Keys Select by Lemon Tree Hotels
7. Keys Lite by Lemon Tree Hotels

The company's expansion strategy includes presence in key metro regions such as NCR, Mumbai, Kolkata, Bengaluru, Hyderabad, and Chennai, as well as numerous tier I, II, and III cities across India. Additionally, Lemon Tree has expanded its international presence to Dubai, Bhutan, and Nepal.

This latest addition in Kota reinforces Lemon Tree Hotels' commitment to growth and its ability to identify strategic locations for expansion in the competitive hospitality industry.