Honasa Consumer Acquires Reginald Men for ₹95 Crores to Enter Men's Personal Care
Honasa Consumer Limited strategically acquires Reginald Men, a premium men's personal care brand, for ₹95 crores to enter the rapidly expanding men's personal care market in India. The acquisition strengthens Honasa's portfolio and provides growth opportunities in the southern Indian market.

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Honasa Consumer Limited has announced the acquisition of a 95% stake in Reginald Men, a premium men's personal care brand, marking the company's strategic entry into the rapidly growing men's personal care market. The acquisition is valued at ₹95 crores enterprise value on a no cash, no debt basis, subject to closing adjustments.
Strategic Entry into Men's Personal Care Market
The acquisition positions Honasa Consumer to capitalize on India's expanding men's personal care market, which is projected to nearly double from ₹20,000 crores today to ₹40,000 crores by 2032. The market is experiencing clear demand inflection with rapid premiumization and heightened awareness driving evolving self-care mindsets among Indian men.
| Market Metrics: | Details |
|---|---|
| Current Market Size: | ₹20,000 crores |
| Projected Market Size (2032): | ₹40,000 crores |
| Growth Driver: | Premiumization and self-care awareness |
| Search Trends: | Surging across core categories |
About Reginald Men Brand
Launched in August 2022, Reginald Men offers curated men's personal care products with sunscreens as its core offering. The brand has built rapid traction based on performance and clear benefit messaging, establishing itself as the number one searched men's sunscreen brand on Google. The brand demonstrates strong multi-benefit propositions, offering sun protection and moisturization in single products.
| Brand Performance: | Metrics |
|---|---|
| Launch Date: | August 2022 |
| Core Product: | Men's sunscreen |
| Google Search Ranking: | #1 in men's sunscreen category |
| South India Revenue Share: | 80% |
| Market Focus: | Premium men's personal care |
Financial Terms and Performance
The transaction involves acquiring 95% stake initially, with the remaining 5% to be acquired after 12 months based on pre-agreed valuation criteria. Reginald Men's financial performance shows strong fundamentals with significant revenue generation and positive EBITDA margins.
| Transaction Details: | Specifications |
|---|---|
| Enterprise Value: | ₹95 crores |
| Initial Stake: | 95% |
| Remaining Stake Timeline: | 12 months |
| Implied EV/Revenue: | 2.6x |
| Implied EV/EBITDA: | 10.9x |
| Financial Performance (Oct 2025): | Amount |
|---|---|
| Net Revenue: | ₹7.40 crores |
| EBITDA: | ₹0.72 crores |
| EBITDA Margin: | 9.70% |
Strategic Rationale and Growth Opportunities
The acquisition complements Honasa Consumer's existing portfolio of brands including Mamaearth, The Derma Co, Aqualogica, BBlunt, and others. Reginald Men's strong traction in South India, contributing 80% of sales, strengthens Honasa's market share in southern states where the company sees distinct regional preferences and significant growth potential.
The deal provides Honasa with opportunities to scale into multiple personal care categories for men using existing product equity, expand beyond current direct-to-consumer channels into offline, e-commerce and quick commerce platforms, and grow beyond South India with localized go-to-market strategies.
Historical Stock Returns for BCL Enterprises
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +2.08% | -14.04% | -18.33% | -43.68% | -51.49% | -51.00% |





























