Zoomlion Heavy Industry Science & Technology Co., Ltd. has deployed emergency equipment and personnel to support rescue efforts in Colombia following a magnitude-7.5 earthquake that struck the country on August 10. The company activated its emergency response mechanism immediately after the quake, which occurred at 7:34 am local time in western Colombia.

The disaster, described as the strongest to hit the country in decades, had a depth of 80 kilometers with its epicenter near San José del Palmar in the northwestern department of Chocó, according to the China Earthquake Networks Center.

Rapid Mobilization

Zoomlion’s Colombia subsidiary coordinated with local emergency management authorities in Pereira and Cali, two of the hardest-hit cities. Leveraging its localized operations, the company mobilized personnel and supplies to the epicenter overnight.

The company dispatched nearly 10 core rescue machines to the disaster zone. The deployment included:

• 5 excavators
• 2 skid steer loaders
• Supporting materials and supplies tailored to the deployed equipment and personnel

All equipment has arrived and is now engaged in debris clearance, road restoration, and search-and-rescue operations.

Operational Challenges

The affected areas are characterized by severely damaged roads, widespread rubble, and persistent aftershocks, making rescue operations extremely challenging. Under the direction of trained professionals, Zoomlion’s excavators and skid steer loaders have been systematically deployed to remove heavy debris, break through collapsed structures, clear rescue corridors, and assess hazardous conditions.

These efforts are steadily opening pathways to reach survivors. Additional Zoomlion rescue teams and service engineers are continuing to arrive in the affected region and will participate in relief operations under the unified coordination of local authorities. Service engineers remain on-site to provide full equipment support throughout the rescue mission.

Zoomlion Heavy Industry Science & Technology Co., Ltd. is leveraging repeat orders to expand its footprint in international concrete machinery markets, with growing customer confidence in its equipment reliability and localized service capabilities driving the momentum. In a notable example of this trend, Panama-based concrete services provider Ital Concretos, S.A. placed a repeat order for a 62-meter concrete pump truck in June 2026, signaling strengthened trust following an initial equipment trial.

The partnership began in September 2025 when Ital Concretos purchased its first Zoomlion unit, a 43-meter concrete pump truck, after evaluating equipment from multiple manufacturers. Founded in 2017 and headquartered in La Chorrera, western Panama, the company supplies ready-mix concrete for residential, commercial, and infrastructure projects across the region. The initial purchase served as a practical assessment of the equipment’s performance under local construction conditions.

Customer Feedback and Repeat Purchase

Following the delivery of the initial 43-meter model, the pump truck was deployed across various projects. According to customer feedback, the equipment maintained reliable pumping performance and adapted well to differing project requirements, with no quality-related issues reported during regular operations. This consistent performance, combined with Zoomlion’s local service support, gave Ital Concretos the confidence to deepen its cooperation with the manufacturer.

In June 2026, Ital Concretos ordered a larger 62-meter Zoomlion concrete pump truck. The upgrade provides greater reach and operating capacity, enabling the company to support larger and more complex projects more efficiently. The transition from a 43-meter to a 62-meter unit illustrates how confidence built through initial purchases can drive demand for higher-capacity equipment.

Fleet Expansion

Ital Concretos has since placed orders for three additional Zoomlion concrete pump trucks, further strengthening the partnership and expanding its fleet of Zoomlion equipment. These repeat orders underscore the importance of proven reliability, productivity, and responsive service in building long-term customer relationships in the construction machinery sector.

What the Numbers Show

The progression from a single 43-meter unit to a fleet including a 62-meter model and three additional trucks highlights a clear pattern of upselling driven by operational validation. For Zoomlion, this case demonstrates that international market growth is increasingly dependent on post-sale performance and localized service rather than just initial specifications. The ability to convert trial users into multi-unit buyers suggests a sustainable revenue model based on long-term customer retention and expanded project capabilities.