Vertoz Limited has filed its fourth patent application in India on June 24, 2026, to strengthen its intellectual property portfolio focused on digital advertising technology. The new application, titled “System and Method for Demand Platform Optimization (DPO) Using Machine Learning-Based DSP Prediction, Ranking, and Real-Time Slot Allotment,” aims to enhance the efficiency of ad transactions through advanced predictive algorithms.

The proposed invention utilizes machine learning to identify advertising partners most likely to respond to specific ad opportunities before requests are transmitted. By prioritizing relevant demand sources and minimizing unnecessary request forwarding, the system seeks to reduce infrastructure overhead and enable faster ad delivery. This technological development underscores Vertoz 's commitment to creating scalable, data-driven solutions within the digital advertising ecosystem.

Strategic Impact

The filing reflects the company's continued investment in research and development to build differentiated advertising technologies. By integrating machine learning into demand-side platform (DSP) operations, Vertoz intends to improve performance metrics for advertisers while optimizing resource allocation across its network.

Patent Details

This addition to the company's intellectual property assets aligns with its strategy to foster innovation and create sustainable value for stakeholders through advanced advertising technologies.

Vertoz Limited's board has approved a proposal to raise funds, subject to requisite statutory, regulatory, and shareholder approvals. The company is currently evaluating various alternatives and permissible modes for the fund-raising, which remains at an exploratory stage.

The proposed fund-raising may be undertaken through the issuance of equity shares, fully or partly convertible debentures, non-convertible debentures, warrants, preference shares, convertible preference shares, and/or other equity-linked instruments. Debt securities, convertible debt securities, or any combination thereof may also be considered.

The issuance could occur in one or more tranches through permissible modes including public issue, preferential allotment, private placement (including qualified institutions placement), or any other method permitted under applicable laws.

Upon finalization of the proposal, Vertoz Limited will disclose the requisite details in accordance with the SEBI Master Circular HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026, and other applicable regulations.

The board meeting commenced at 5:00 P.M. (IST) and concluded at 6:00 P.M. (IST) on June 16, 2026.