Varun Beverages appoints Prathmesh Mishra as CEO of new alcohol subsidiary
- Varun Beverages approved a wholly-owned subsidiary for RTD alcoholic beverages and a Tunisia JV on August 25, 2026
- Prathmesh Mishra appointed CEO and MD of KIVA Spirits; he previously chaired RCB and worked at Diageo and Pernod Ricard
- The Tunisia JV will be 75% owned by Varun Beverages and 25% by Bevanda (Tunisia)
- KIVA Spirits authorized share capital is ₹10 crore with ₹9 crore paid-up equity

*this image is generated using AI for illustrative purposes only.
Varun Beverages board approved the incorporation of a wholly-owned subsidiary for ready-to-drink alcoholic beverages and a joint venture in Tunisia on August 25, 2026. The board also appointed Prathmesh Mishra as CEO and Managing Director of the new subsidiary, KIVA Spirits and Company Limited.
Key corporate developments
The board's approvals mark two distinct strategic moves for the company. The first involves entering the ready-to-drink alcoholic beverages segment through a newly incorporated subsidiary named KIVA Spirits and Company Limited. The second is the establishment of a joint venture in Tunisia, expanding the company's international footprint.
| Development | Details |
|---|---|
| New subsidiary focus | Ready-to-drink alcoholic beverages (KIVA Spirits) |
| Joint venture location | Tunisia (Varun Beverages Tunisia SA) |
| Approving authority | Board of Directors |
| Date of approval | August 25, 2026 |
Subsidiary details
The new Indian entity, KIVA Spirits and Company Limited, will be wholly owned by Varun Beverages. The proposed authorized share capital is ₹10 crore, with a paid-up equity share capital of ₹9 crore. Shares will have a face value of ₹10 each. The entity requires prior approval from the Ministry of Corporate Affairs.
Mr. Prathmesh Mishra has been appointed as CEO and Managing Director of the new subsidiary. Mr. Mishra brings over 30 years of experience in consumer businesses, including previous roles at Diageo and Pernod Ricard. He has also previously served as Chairman of Royal Challengers Bangalore (RCB).
Joint venture structure
The Tunisia joint venture, to be named Varun Beverages Tunisia SA or similar, will focus on the production and distribution of carbonated soft drinks, juices, water, and dairy. Varun Beverages will hold a 75% stake, while Bevanda (Tunisia) will hold 25%. The proposed share capital is TND 9 million, with shares having a face value of TND 10 each. The entity requires prior approval from the National Register of Enterprises (RNE).
Significance of the decisions
The formation of a dedicated subsidiary for ready-to-drink alcoholic beverages represents Varun Beverages' move into a distinct product category. The Tunisia joint venture signals continued geographic diversification for the company beyond its existing markets.
Historical Stock Returns for Varun Beverages
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.46% | +2.30% | -6.51% | -4.58% | -12.46% | 0.0% |
How might Varun Beverages leverage its existing distribution network to gain a competitive edge in the ready-to-drink alcoholic beverages market against established players?
What regulatory hurdles or licensing challenges could delay the operational launch of KIVA Spirits and Company Limited in India?
How does the Tunisia joint venture align with Varun Beverages' broader strategy for African market expansion, and what are the projected revenue contributions from this region?


































