Ujjivan Small Finance Bank launched the ‘Nothing Small About Us’ brand campaign on September 18, 2026, appointing actor R. Madhavan as its brand ambassador. The initiative aims to reshape customer perceptions regarding the bank’s scale and product range.

The campaign addresses insights suggesting that the term ‘Small’ in the bank’s name may lead customers to believe it caters only to small-ticket needs or has limited offerings. Ujjivan SFB seeks to showcase its current breadth, including a loan portfolio ranging from ₹6,000 to ₹250 crore across diverse categories.

Campaign Strategy and Reach

Lakshman Velayutham, Chief Marketing Officer, stated that the campaign reflects the bank’s extensive branch network and comprehensive solutions. It will be amplified across television, print, digital, OTT/CTV, outdoor media, social platforms, and the bank’s physical branches.

R. Madhavan was selected for his alignment with the bank’s values of integrity and authenticity. He noted that his due diligence confirmed the bank’s substantial growth and reach beyond initial perceptions.

Scale and Financial Position

As of June 30, 2026, the bank served over 1 crore customers through 814 branches in 26 states and union territories. The financial position highlights a robust balance sheet supporting its expanded operations.

The bank holds an AA- (Stable) long-term rating and A1+ short-term rating from CARE Ratings and CRISIL, respectively. These ratings reflect sustained performance strength.

What the Numbers Show

The deposit base of ₹48,129 crore exceeds the gross loan book of ₹42,903 crore by ₹5,226 crore as of June 30, 2026. This positive liquidity position supports the bank’s ability to fund its diversified lending portfolio, which spans affordable housing, MSME, agri, and microfinance segments.

Ujjivan Small Finance Bank management will conduct a non-deal roadshow in Singapore and Hong Kong from September 22, 2026 to September 25, 2026. The bank intends to engage with various institutional investors during the scheduled meetings.

The intimation was filed under Regulation 30 of SEBI (LODR) 2015 on September 17, 2026. Sanjeev Barnwal, Company Secretary & Head of Regulatory Framework, confirmed that no unpublished price-sensitive information will be shared during these interactions.

Investor Meetings

The bank scheduled one-on-one meetings with 18 prominent asset managers and investment firms across both locations. Key participants include:

Other attendees include Oxbow Capital, Aurigin Capital, Duro Capital, Jain Global, Hudson Bay Capital Management LP, Barings Asset Management, Viridian Asset Management, Alliance Bernstein, Polymer Capital Management, Matthews Asia Fund, and Qube Research & Technologies.

Corporate Recognition

The filing notes that Ujjivan Small Finance Bank was ranked 8th among India's Top 100 Best Companies To Work For 2026. The bank stated that meeting schedules may change due to exigencies on either side.