TT Limited launched its new-format TT Bazaar retail store in Najafgarh, Delhi, marking the start of a franchise-led expansion phase. The company aims to scale the network to 500 stores across India by 2030.

The textile and apparel firm has already established over 100 TT Bazaar stores under its previous format. The new model is designed for capital efficiency, requiring a lower initial investment from franchise partners to enable wider participation and faster scalability.

Expansion Strategy

The Najafgarh outlet represents the first rollout of the new-format stores. TT Limited plans to pursue growth in a phased manner, focusing on location viability and strong franchise partnerships. The strategy targets both urban and emerging markets to increase consumer access to its product portfolio.

Franchise Model Details

The new format operates on a Franchisee Owned Franchisee Operated (FOFO) model. Key operational parameters include:

• Minimum space requirement: 400 sq ft carpet area
• Investment range: ₹12-₹15 lakh
• Stock correction frequency: Twice in a calendar year

Franchisees receive support across training, marketing, and store setup. The company provides local and digital marketing assistance alongside store launch support.

Business Overview

TT Limited operates as an integrated textile player with a presence across yarn, fabrics, garments, and branded retail. It markets products under the 'T.T.' brand, recognized as a Well-Known Trademark in India. The company exports to more than 65 countries and maintains facilities in key hubs including Avinashi, Surat, and Kolkata.

T T Limited disclosed that its promoter group entity, T T Brands Limited, acquired 252,744 equity shares from the open market on September 17 and 18, 2026. The transaction was executed under Regulation 29(2) of the SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 2011.

The purchase increases the promoter group's aggregate stake in the company. Prior to this acquisition, T T Brands Limited held 90,55,73,82 shares, which accounted for 35.06% of the total voting capital. Following the buy, the holding stands at 90,81,01,26 shares, or 35.16%.

Acquisition Details

The shares were purchased through open market transactions on the National Stock Exchange of India Ltd. There were no encumbrances, pledges, or liens associated with the acquired shares. The total equity share capital of T T Limited remained unchanged at 25,83,10,944 shares before and after the acquisition.

This follows an earlier disclosure where T T Brands acquired 98,101 shares on September 15, 2026, maintaining its stake at 35.06%. Prior to that, the entity had acquired 98,101 shares on September 11, 2026, raising its stake to 35.06%. Further acquisitions included 2,22,964 shares on September 9 and 10, 2026, raising its stake to 35.02%. Additional purchases included 2,10,755 shares on September 7 and 8, 2026, 32,005 shares on September 4, 2026, 2,12,896 shares on September 2 and 3, 2026, 1,60,741 shares on August 31 and September 1, 2026, 40,600 shares on August 28, 2026, and 1,66,620 shares on August 26 and 27, 2026.

The latest disclosure was signed by Vimal Jain, Director of T T Brands Limited, and submitted to both exchanges on September 18, 2026. Shivam Sharma, Company Secretary & Compliance Officer of T T Limited, confirmed the submission.