Thomas Cook reports stronger traveller interest in September-October 2026
- Thomas Cook reports stronger traveller interest in September and October 2026
- Demand is shifting from traditional peaks to shoulder seasons due to flexibility
- Festivals and long weekends drive domestic travel during this period
- International travel benefits from favourable conditions in Europe and Asia
- Value-driven travel allows for premium experiences outside peak crowds

*this image is generated using AI for illustrative purposes only.
Thomas Cook (India) Limited reported that India's travel calendar is expanding beyond traditional peak seasons, with September and October witnessing stronger traveller interest. The company highlighted a shift in consumer behaviour towards shoulder seasons.
Thomas Cook stated that this growing demand adds to established festive and year-end peaks, creating a broader travel calendar. The filing was made under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, on September 15, 2026.
Shift in Travel Patterns
The company noted that seasonality has begun to even out, with shoulder periods witnessing healthy demand. Travellers are showing greater flexibility in deciding when to holiday, making September and October an additional period for short breaks and family holidays. This trend is driven by multiple holidays, long weekends, and changing travel preferences.
Rajeev Kale, President and Country Head – Holidays, MICE, Visa at Thomas Cook, said Indian travel has traditionally been defined by pronounced peaks. He noted a more even distribution of demand in recent years, with consumers no longer waiting for major holiday seasons to plan trips.
Domestic and International Opportunities
Domestically, festivals such as Ganesh Chaturthi, Navratri, Durga Puja, and Dussehra create opportunities to combine celebrations with holidays. The post-monsoon transition also makes the period attractive for nature, wildlife, and wellness holidays across India.
Internationally, the period coincides with seasonal transitions in Europe and favourable conditions in Asian destinations including Japan, Vietnam, Thailand, Indonesia, Singapore, Malaysia, and South Korea. Easier visa processes are further facilitating shorter breaks and spontaneous getaways.
Value and Experience Focus
The appeal of travelling during these months is increasingly about value rather than just savings. Travel outside busiest periods can offer competitive options for flights and accommodation, allowing travellers to allocate budgets towards premium experiences or curated activities. Lighter crowds at select destinations enable a more relaxed experience.
S.D. Nandakumar, President and Country Head – Holidays and Corporate Tours at SOTC Travel, said the September–October period offers natural advantages through festivals and public holidays. He noted that travellers are using these opportunities for family leisure and experience-led travel, creating an additional layer of demand before Diwali and Christmas–New Year periods.
Historical Stock Returns for Thomas Cook
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -4.53% | -7.11% | -5.23% | +11.43% | -41.61% | 0.0% |
How might the sustained demand during shoulder seasons impact Thomas Cook's annual revenue stability and profit margins compared to traditional peak-dependent models?
Will airlines and hotel chains adjust their dynamic pricing strategies to capitalize on the increased September-October traffic, potentially eroding the 'value' advantage for travelers?
What infrastructure or operational changes are Indian tourism boards implementing to handle the intensified post-monsoon travel surge in nature and wildlife destinations?


































