The Bear House has partnered with unicommerce esolutions to build a technology-led infrastructure across marketplaces and its direct-to-consumer (D2C) channels, marking a significant step for the fashion brand in streamlining its multi-channel retail operations.

Strategic Partnership for Omnichannel Growth

The collaboration between The Bear House and Unicommerce is aimed at enhancing the brand's omnichannel capabilities. As more customers shop seamlessly across apps, websites, and stores, brands are implementing technology solutions to ensure availability of products across multiple touchpoints, time-bound fulfilment and consistent user experience. Unicommerce's platform helps enable this by bringing inventory, orders, and fulfilment onto a single system, thereby allowing brands to respond faster to demand and deliver a smoother shopping experience.

Operational Efficiency with Uniware

The Bear House, which has a growing presence across leading marketplace platforms and its own website, has been witnessing rising demand driven by its focus on design-led, fast-moving casualwear. To address the limitations of managing operations through multiple marketplace systems and manual processes, the company has implemented Unicommerce's flagship platform, Uniware, to centralise order management, warehouse operations, and inventory tracking across all sales channels. This move strengthens operational control and improves inventory visibility across channels.

Enhancing Claims and Retail Integration

The brand is also leveraging UniCapture, Unicommerce's video-based solution for forward and return shipments, to enable better claims management with marketplaces and logistics partners, while reducing disputes. Additionally, The Bear House is deploying Unicommerce's omnichannel retailing capabilities to integrate its online and offline operations. This enables unified inventory visibility, more efficient order routing, and a consistent customer experience across touchpoints.

Leadership Perspectives

Harsh Somaiya, Co-founder at The Bear House, said, "As we scale across channels, the ability to maintain operational control and visibility becomes critical. Our partnership with Unicommerce enables us to build a more integrated and agile supply chain, which is essential to support growth and deliver a consistent customer experience across both online and offline channels."

Kapil Makhija, MD & CEO of Unicommerce, added, "The next phase of retail growth will be defined by how well brands can unify their operations across channels while maintaining speed, accuracy, and consistency. Technology is at the core of this shift. Our focus is on enabling brands like The Bear House to build resilient, scalable operations that not only support growth but also unlock better customer experiences through real-time visibility and intelligent fulfilment."

Unicommerce eSolutions Limited has announced a strategic partnership with Waaree Energies Limited, one of India's leading solar energy companies, to automate and unify Waaree's e-commerce operations. The collaboration, disclosed under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, on May 5, 2026, brings Unicommerce's multi-channel order management technology to Waaree's rapidly expanding B2C and B2B distribution ecosystem. The partnership centres on unified order management and intelligent inventory allocation, with the broader aim of supporting growth across Waaree's direct-to-consumer and wholesale channels. The move signals Waaree's intent to match its manufacturing scale with a robust digital sales infrastructure.

Partnership Objectives and Capabilities

Through the Unicommerce platform, Waaree Energies gains a comprehensive suite of capabilities designed to future-proof its digital commerce infrastructure. The partnership will bring Waaree's growing range of clean energy products — including solar modules, inverters, and solar kits — closer to consumers across India via its warehouse network.

The key capabilities delivered through this partnership include:

• Unified Order Management: A single dashboard aggregating orders across all online marketplaces, direct-to-consumer channels, and wholesale portals, eliminating the complexity of managing disparate systems.
• Intelligent Inventory Allocation: Real-time visibility into stock levels across Waaree's multiple warehousing and fulfilment locations, ensuring optimal inventory placement and reducing stockouts.
• B2B Distribution Management: Seamless order flow management for Waaree's nationwide distributor network, enabling transparent and efficient stock transfers across regions.
• Faster Fulfilment: Streamlined warehouse workflows resulting in faster delivery timelines and an improved end-customer experience.

Leadership Perspectives

Speaking on the partnership, Jignesh Rathod, CEO and Whole-Time Director, Waaree Energies Limited, stated: "At Waaree Energies, our mission goes beyond manufacturing — it is about making clean energy genuinely accessible to every Indian household and business. As we scale our product portfolio and deepen our digital reach, having a robust e-commerce backbone is essential. Unicommerce's unified e-commerce backbone allows us to serve both individual buyers and our distributor network with the same efficiency we bring to manufacturing. This is a step forward in bringing solar energy solutions closer to the customer."

Kapil Makhija, MD & CEO, Unicommerce, added: "Renewable energy products are increasingly becoming mainstream consumer choices, driven by India's ambitious climate commitments and the Government's target of achieving 500 GW of renewable energy capacity by 2030. We are delighted to partner with Waaree Energies, a company at the very forefront of India's solar revolution, and support them in delivering a seamless online experience to customers across the country."

Industry Context

The partnership reflects a broader shift underway in India's energy market. India's cumulative installed solar capacity has crossed 100 GW, with solar now accounting for over 20% of the country's total installed power capacity. As rooftop solar becomes increasingly viable for homes and small businesses, consumer demand for energy products online is growing rapidly.

Company Profiles at a Glance

The following table summarises key details about both companies involved in the partnership:

Waaree Energies Limited, founded in 1990 and headquartered in Mumbai, is India's largest manufacturer of solar PV modules and solar cells. Its comprehensive portfolio spans solar panels and inverter manufacturing, EPC services, green hydrogen solutions, battery energy storage systems, green energy infrastructure, and data centres. Unicommerce, incorporated in 2012, is an AI-first e-commerce enablement SaaS platform offering a full-stack suite that includes Convertway (customer engagement and marketing automation), Uniware (order and inventory management), and Shipway (logistics automation), serving clients across India, Southeast Asia, and the Middle East.