SurgePays, Inc. (NASDAQ: SURG) and All Prepaid, LLC, dba LowWeeklyPayments (LWP), reported that their smartphone rent-to-own (RTO) pilot program generated $142,725 in retail sales in June. This figure represents a 95-fold increase from April’s $1,500, driven by deployment across 32 affiliated dealers. The rapid acceleration has prompted the companies to actively explore a joint venture to scale the model beyond the initial test market, leveraging high approval rates for subprime consumers within SurgePays’ broader dealer network.

The pilot was deployed inside 32 SurgePays-affiliated dealer locations over a three-month period starting in April. In June, the average revenue per dealer reached approximately $4,438. K. Brian Cox, Chairman and Chief Executive Officer of SurgePays, stated that the acceleration is the primary reason for expanding the program to thousands of dealers already transacting on the platform. Enrique Hirlemann, Co-Founder and Chief Executive Officer of All Prepaid LLC, noted that LWP’s unique approval matrix allows them to approve buyers that traditional device financing companies turn away.

Pilot Program Sales Trajectory

The LWP model operates by purchasing the phone and renting it to the customer under a low weekly payment structure until the device is paid off, at which point the customer owns it outright. This approach enables SurgePays’ dealers to convert customers who typically transact in cash and cannot qualify for traditional credit-based financing. The program functions as a standalone RTO option with existing carriers or can be combined with new service offerings such as LinkUp Mobile.

What the Numbers Show

The exponential growth in monthly sales—from $1,500 in April to $142,725 in June—highlights the scalability of the rent-to-own model within SurgePays’ existing infrastructure. The rapid uptake suggests that the barrier to entry for subprime consumers is significantly lower with LWP’s approval matrix compared to traditional credit checks. By enabling dealers to serve cash-transacting buyers, SurgePays can capture a revenue stream previously inaccessible through standard device financing, potentially increasing average transaction values across its multi-thousand dealer network if the joint venture proceeds.

SurgePays, Inc. will debut a new dealer and Master Distributor compensation model for LinkUp Mobile at the All Wireless & Prepaid Expo 2026, aiming to accelerate distribution growth and drive subscriber acquisition. The new model builds on an amended wholesale carrier agreement expected to lower subscriber acquisition and recurring service costs, supporting expanded operating margins as LinkUp Mobile scales. The event is scheduled for August 18-19 at Caesars Palace in Las Vegas.

Derron Winfrey, President of Sales and Operations at SurgePays, will speak on the featured C-Suite panel, "A Conversation with the C-Suite: The Next Era of Prepaid." He will join David Kim, Chief Revenue Officer of Verizon Value, and Daniel Barsoum, Chief Executive Officer of Qué Tal Móvil, for a discussion on distribution, branding, digital strategy, dealer partnerships, and retail profitability. The panel will be moderated by Jeff Moore, Principal of Wave 7 Research.

Strategic Initiatives

The new compensation model is designed to incentivize Master Distributors to grow the dealer network while encouraging dealers to increase LinkUp's recurring subscriber base. The company stated that the plan has been years in the making and is intended to be unmatched in the prepaid wireless industry.

SurgePays operates a nationwide ecosystem that includes its own wireless brands, LinkUp Mobile and Torch Wireless, and a proprietary point-of-sale platform deployed in thousands of retail locations. The platform enables wireless activations, top-ups, financial transactions, and other digital services used daily by prepaid and subprime customers.

Event Details

SurgePays is a Silver Sponsor of the All Wireless & Prepaid Expo 2026 and will exhibit at Booth #717 throughout the two-day event. Prospective Master Distributors, retail partners, and industry contacts can schedule a meeting with the SurgePays team by contacting ir@surgepays.com .