Sterling wins 28 Tripadvisor Travellers' Choice Awards
Sterling Holiday Resorts, a subsidiary of Thomas Cook (India) Limited, secured 28 Travellers' Choice Awards at the Tripadvisor Travellers' Choice Awards 2026, with Sterling Kanha winning the Best of the Best Award for the fourth consecutive year. The awards cover 49% of the eligible portfolio, with 21 repeat winners and 12 three-year winners. Five resorts were recognized for the first time.

*this image is generated using AI for illustrative purposes only.
Sterling Holiday Resorts, a wholly owned subsidiary of Thomas Cook (India) Limited , has secured 28 Travellers' Choice Awards at the Tripadvisor Travellers' Choice Awards 2026. Sterling Kanha received the prestigious Travellers' Choice Best of the Best Award for the fourth consecutive year. The awards recognize approximately 49% of Sterling's eligible resort portfolio, defined as properties that have completed at least one full year of operations.
The recognition spans leisure, wildlife, wellness, pilgrimage, hill, and emerging destinations. Of the 28 winning resorts, 21 have been recognized for two consecutive years, and 12 have achieved a three-year winning streak. Seven resorts joined the winners' list this year, including five recognized for the first time: Sterling Athirappilly, Sterling Brookstone Coorg, Sterling Manali, Sterling Mount Abu, and Sterling Bagh Ranthambore. Sterling Rewild Sariska and Sterling Aravalli Udaipur were also among the new additions.
Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts, stated that the awards reflect consistency and dependability across the company's portfolio. He emphasized that the recognition reinforces the company's strategy of combining service standards with locally rooted experiences as it expands across India.
Award Breakdown
| Category | Count |
|---|---|
| Total Winners | 28 |
| Repeat Winners | 21 |
| Three-Year Winners | 12 |
| First-Time Winners | 5 |
Sterling Holiday Resorts Limited operates over 3,800 keys across 65 destinations in India. The company is a 100% independently managed subsidiary of Thomas Cook (India) Limited and part of Fairfax Financial Holdings Limited.
Historical Stock Returns for Thomas Cook
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -4.26% | +3.18% | +20.10% | -20.82% | -32.17% | +78.99% |
How will Sterling Holiday Resorts leverage these awards to accelerate its expansion into new and emerging destinations?
What impact will this recognition have on the average daily rates and occupancy levels for the winning properties during the upcoming peak season?
Does the company plan to replicate the successful service models of the 'Best of the Best' resorts across its remaining 51% of eligible portfolio?

































