Sterling Holiday Resorts opens Leopard Haven Jawai in Rajasthan
- Sterling Holiday Resorts launches Leopard Haven Jawai in Rajasthan with 19 units
- New property enhances the Mount Abu-Udaipur-Jawai-Jodhpur travel circuit
- Resort offers guided leopard safaris and experiences with local Rabari communities
- Accommodation includes villas with private balconies and plunge pools

*this image is generated using AI for illustrative purposes only.
Sterling Holiday Resorts , a subsidiary of Thomas Cook (India) Limited, has launched Leopard Haven Jawai, a new wilderness property in Rajasthan. The resort features 19 cottages, suites, and villas, aiming to deepen the company's footprint in the state and expand its wildlife portfolio.
Property details and accommodation
The new property, Sterling Leopard Haven Jawai, is situated near Bera in the Jawai region of Rajasthan. It offers an intimate retreat experience with a mix of accommodation types designed for privacy and comfort. The property includes Jawai Villas with private balconies, Pool Villas with plunge pools, and Two-Bedroom Pool Villas for groups.
| Property detail | Information |
|---|---|
| Property name | Sterling Leopard Haven Jawai |
| Location | Jawai, Rajasthan |
| Number of units | 19 |
| Portfolio segment | Wilderness |
Strategic expansion and local experiences
The launch marks a strategic addition to Sterling's wilderness category, positioned between Udaipur and Jodhpur. This location creates a natural link in the Mount Abu-Udaipur-Jawai-Jodhpur journey, offering a contrasting wilderness chapter to the heritage-focused Rajasthan circuit. The resort emphasizes locally rooted experiences, including guided leopard safaris, excursions around the Jawai Dam reservoir, birdwatching, and crocodile spotting.
Guests can also explore the surrounding countryside, tribal villages, and Rabari communities. The on-site restaurant, Jawai Vista, serves Rajasthani flavors inspired by regional millets and rice, featuring dishes like Methi Bajra Khichda, Panchkutte ki Subzi, Mathania Chicken, and Jawai Laal Maas.
Management commentary
Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts Limited, stated that the destination strengthens the portfolio by deepening presence in Rajasthan and adding weight to the national wilderness offering. He noted that while leopards provide the initial pull, the richness of the holiday comes from the surrounding culture and landscape.
Manish Gurani, owner of BMMR Hospitality LLP, highlighted the rarity of Jawai as a place where wildlife and everyday life coexist without over-engineering for tourism. He emphasized that Sterling was the right partner to build demand around the destination rather than just the property.
How will the partnership model with BMMR Hospitality LLP influence Sterling's future asset-light expansion strategy in remote wilderness locations?
What specific occupancy and average daily rate (ADR) targets has Sterling set for the new Jawai property to ensure it meets its return on investment goals?
How does the addition of 19 units in Rajasthan impact Sterling's overall room count growth trajectory compared to its urban resort portfolio?





























