Rose Merc has announced a partnership to organize the Emirates Luxury Show – Eternal Runway and Emirates Awards – Business and Real Estate. The event is scheduled for September 27, 2026, at Le Méridien Dubai.

The company filed the disclosure with the Bombay Stock Exchange on August 31, 2026, pursuant to Regulation 30 of the SEBI Listing Obligations and Disclosure Requirements Regulations, 2015. Rose Merc will collaborate with Emirates Holding FZ LLC, Moda Orama Ventures Pvt. Ltd. (MOVE), and Virtual Gain Technologies Pvt. Ltd. (Pezon) to execute the platform.

Event Structure and Participants

The initiative aims to connect participants from the fashion, business, real estate, entertainment, and lifestyle sectors. The organizers expect significant attendance and media coverage for the single-day event.

The runway segment, directed by Shakir Shaikh, will feature showstoppers including Arbaaz Khan, Krushna Abhishek, and Celina Jaitley. Designers such as Archana Kochhar and Manali Jagtap are among those confirmed to participate.

Awards and Strategic Goals

The Emirates Awards will recognize excellence in business and real estate within the UAE and globally. Vaishali Parkar Kumar, Managing Director of Rose Merc, stated the platform aims to create international visibility for participants.

The event aligns with Dubai Department of Economy and Tourism objectives by promoting hospitality infrastructure. Harshee Haria of MOVE noted the goal is to showcase exceptional talent and inspire new possibilities through global connections.

Vaishali Parkar Kumar has acquired 1,90,000 equity shares of Rose Merc through an Employee Stock Option Plan (ESOP) allotment. The acquisition raises her total holding to 6,65,000 shares, representing 8.61% of the company’s voting capital.

The allotment was executed between June 20, 2026, and August 24, 2026. Kumar is not part of the promoter group.

Acquisition Details

Kumar held 4,75,000 shares (6.30% of voting capital) prior to this transaction. The new allotment adds 1,90,000 shares, increasing her diluted shareholding from 5.76% to 8.07%.

Regulatory Disclosure

The company filed the disclosure under Regulation 29(1) of the SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 2011, with BSE Limited on August 26, 2026. The total equity share capital of Rose Merc Ltd increased from 75,36,047 to 77,26,047 following the issuance.