Rose Merc Limited Approves ₹1 Crore Investment in Virtual Gain Technologies and Divests Associate Company Stakes
Rose Merc Limited has made strategic corporate moves including a ₹1 crore investment in fintech company Virtual Gain Technologies that operates Pezon.in platform, simultaneous divestment of stakes in two associate companies, and forfeiture of lapsed convertible warrants worth ₹56.25 lakh. The investment marks Rose Merc's entry into India's fintech sector.

*this image is generated using AI for illustrative purposes only.
Rose Merc Limited announced significant corporate developments following its Board of Directors meeting held on April 10, 2026. The company approved a substantial investment in the fintech sector while simultaneously divesting stakes in two associate companies and addressing lapsed warrant obligations. The company has also submitted regulatory disclosures to BSE Limited under Regulation 30 regarding the strategic investment.
Strategic Investment in Virtual Gain Technologies (Pezon.in)
The board approved an investment of ₹1,00,00,000 in Virtual Gain Technologies Private Limited, a Pune-based fintech company incorporated in 2017 that operates the digital platform Pezon.in. This investment will be executed through subscription to 4,288 equity shares at ₹2,332 per share, representing 30.01% of Virtual Gain's post-issued share capital on a fully diluted basis.
| Parameter: | Details |
|---|---|
| Investment Amount: | ₹1,00,00,000 |
| Shares Acquired: | 4,288 equity shares |
| Price per Share: | ₹2,332 |
| Stake Percentage: | 30.01% |
| Face Value: | ₹10 per share |
Pezon.in is building a digital ecosystem focused on payments infrastructure, P2P transactions, and next-generation fintech services. The platform specializes in digital payments and peer-to-peer transfers, wallet-based financial services and merchant tools, and tech-enabled financial infrastructure. Virtual Gain Technologies has demonstrated consistent revenue growth over the past three years:
| Financial Year: | Revenue (₹) |
|---|---|
| 2022-23: | 5,24,000 |
| 2023-24: | 64,62,816 |
| 2024-25: | 98,87,703 |
Divestment of Associate Company Stakes
Rose Merc simultaneously approved the sale of equity stakes in two associate companies, both transactions completed with Mr. Santosh Gavade, a non-promoter buyer.
Kaale and Rose Merc Advisors Private Limited
| Parameter: | Details |
|---|---|
| Stake Sold: | 49% |
| Sale Consideration: | ₹49,000 |
| Revenue Contribution: | ₹5,70,000 (0.072%) |
| Net Worth: | (₹1,65,612.06) (-0.049%) |
Parshuram Creative Craft Private Limited
| Parameter: | Details |
|---|---|
| Stake Sold: | 50% |
| Sale Consideration: | ₹50,000 |
| Revenue Contribution: | Nil |
| Net Worth: | ₹30,410 (0.009%) |
Both companies will cease to be associate companies of Rose Merc following these divestments. The transactions were conducted at arm's length with non-related parties.
Warrant Forfeiture
The board addressed the forfeiture of lapsed convertible warrants totaling ₹56,25,000. Two warrant holders failed to exercise their conversion options within the mandatory 18-month period:
| Warrant Holder: | Warrants | Amount Forfeited (₹) |
|---|---|---|
| Shobha Uday Tardalkar: | 45,000 | 28,12,500 |
| Uday Damodar Tardalkar: | 45,000 | 28,12,500 |
| Total: | 90,000 | 56,25,000 |
The warrants were allotted on October 9, 2024, and lapsed on April 9, 2026, as per SEBI regulations.
Strategic Rationale and Leadership Perspective
Rose Merc's investment in Virtual Gain Technologies aligns with its strategic goal of entering India's fintech sector. The acquisition will enable collaboration opportunities and facilitate the development of Rose Merc's own fintech division, subject to necessary regulatory approvals. Upon completion of the transaction, Rose Merc plans to appoint majority directors on Virtual Gain's Board of Directors, ensuring strategic control over the investment.
Uday Tardalkar, Chairman and Independent Director of Rose Merc Limited, stated that this partnership signals a new phase in the company's growth journey, positioning Rose Merc to be part of India's digital transformation in fintech. Amit Singh, Founder of Virtual Gain Technologies Private Limited, expressed excitement about the partnership to scale Pezon.in into a trusted digital finance platform.
The board meeting commenced at 4:00 PM and concluded at 5:00 PM on April 10, 2026, with Managing Director Vaishali Parkar Kumar overseeing the proceedings. The company has submitted the required regulatory disclosure to BSE Limited under Regulation 30 of SEBI regulations.
Historical Stock Returns for Rose Merc
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -4.58% | +3.14% | -6.85% | +1.80% | +18.46% | +1,647.58% |
How will Rose Merc's 30% stake in Virtual Gain Technologies impact the competitive landscape of India's digital payments sector?
What regulatory approvals will Rose Merc need to establish its own fintech division, and what timeline is expected for this expansion?
Could the forfeiture of ₹56.25 lakh from lapsed warrants signal potential financial constraints among Rose Merc's existing investor base?


































