Rose merc Limited has officially announced the Navi Mumbai Premier League (NMPL) Season 4 Player Auction, scheduled for March 25, 2026. The company informed the Bombay Stock Exchange through a regulatory filing under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Event Details

The auction will be conducted through Rose Merc Limited's subsidiary, Navi Mumbai Premier League Private Limited. The NMPL operates as an MCA-approved cricket league under the aegis of Mumbai Cricket Association.

Participating Teams and Franchises

Eight prominent teams and franchises will participate in the player auction, including several listed companies and established business entities:

Listed Companies:

• Monarch Networth Capital Limited (NSE & BSE Listed)
• Shukra Pharmaceuticals Limited (BSE Listed)
• JOJO Limited (BSE Listed)

Other Participating Entities:

• Emirates Holding Group
• Sarya Mangal Equity Asset Management Private Limited
• Shrimad Bhagwat Asset Management LLP
• Moda Orama Ventures Private Limited
• Eshwariy Shakti Spiritual Tourism Private Limited

League Structure and Purpose

The participating teams will engage in competitive bidding to acquire players and finalize their respective squads for the upcoming T20 cricket season. The auction represents a crucial phase in team formation, allowing franchises to strategically build their playing units.

The company has emphasized that this disclosure is made in the interest of transparency and stakeholder information. Rose Merc Limited's Managing Director, Vaishali Parkar Kumar (DIN: 09159108), signed the regulatory communication on March 23, 2026.

Corporate Compliance

The announcement demonstrates Rose Merc Limited's commitment to regulatory compliance and transparent communication with stakeholders. The company has provided complete event details along with an official invitation poster containing team logos, sponsors, and comprehensive visual layout for public dissemination.

Rose merc Limited has forged a strategic partnership with Indian cricketer and Rajasthan Royals captain Riyan Parag, marking a significant step in the company's sports branding initiatives. The collaboration, announced on March 19, 2026, will see the company's logo prominently displayed on the back of Parag's cricket bat during matches and broadcasts.

Partnership Details

The partnership represents a contemporary approach to sports branding, integrating seamlessly with the athlete's performance while maintaining strong brand recall for audiences. The logo placement on Parag's cricket bat will provide high visibility during live broadcasts and various media platforms, offering the BSE-listed company extensive exposure across cricket viewership.

Management Commentary

Executive Director Purvesh Krishna Shelatkar expressed enthusiasm about the association, stating the company is "delighted to associate ourselves with an athlete like Riyan Parag, who embodies qualities like confidence, consistency, and forward-thinking in his approach to cricket." He emphasized that this partnership aligns with the company's endeavor to create meaningful visibility in cricket while supporting cricket talent at various levels.

Riyan Parag highlighted the shared vision, commenting that "What resonates with me about Rose Merc is their clear intent to strengthen the larger sports ecosystem." He noted that the partnership supports the broader goal of inspiring people to stay active and participate in sports.

Strategic Alignment

This collaboration strengthens Rose Merc Limited's presence in cricket and complements the company's existing sports activities, including associations with Shivaji Park Gymkhana and Navi Mumbai Premier League. The partnership reflects the company's strategy of engaging with emerging talent in sports to establish itself as a long-term player in the sports ecosystem.

Company Profile

Rose Merc Limited operates as a diversified enterprise with interests spanning sports, fashion, media, events, and lifestyle sectors. The company actively supports sports development, particularly grassroots cricket initiatives, with the objective of inspiring and empowering future generations. The partnership with Parag represents part of the company's continued focus on strengthening its sports ecosystem presence through strategic brand associations.