Rentomojo launches 2BHK furniture rental in Delhi from ₹3,831 a month
- Rentomojo launches 2BHK furniture rental in Delhi starting at ₹3,831 a month for core items
- Full package with fridge and washing machine costs ₹4,995, or ₹2,500 per person for flatmates
- Cumulative rent exceeds purchase cost of ₹1.07 lakh only after 28 months
- Company holds 42% to 47% share of organised home rental market with 253,825 live subscribers

*this image is generated using AI for illustrative purposes only.
Rentomojo has expanded its Delhi offerings with 2BHK furniture and appliance rental packages starting at ₹3,831 a month. This price covers two queen beds with mattresses, two wardrobes, a three-seater sofa, a centre table, and a four-seater dining set. With appliances included, the monthly cost rises to about ₹4,995, or roughly ₹2,500 per person for two flatmates sharing the space.
The new tier complements the company’s existing 1BHK package, which costs approximately ₹1,858 a month for core furniture. The 2BHK setup targets tenants on typical 11-month leases who seek flexibility without the capital expenditure of purchasing furniture outright.
Market position and subscriber base
Rentomojo is the largest online rental and subscription platform for home furniture and appliances in India by live subscribers as of March 31, 2025, and September 30, 2025. According to its red herring prospectus dated September 3, 2026, citing a Redseer report, the company holds an estimated 42% to 47% share of India’s organised home furniture and appliance rental market by FY25 subscription revenue, excluding water purifiers.
The company reported 253,825 live subscribers across 29 cities as of March 31, 2026. Its equity shares have been listed on the NSE and BSE since September 17, 2026. The average subscription duration for FY26 stood at 18.04 months, indicating a steady retention rate among users.
Cost comparison: Renting versus buying
The financial divergence between renting and buying becomes significant over shorter tenures. For a 2BHK, the initial outlay for purchasing the core items is high, while cumulative rent does not exceed the purchase price until month 28. For tenants staying less than three years, renting remains the more capital-efficient option.
| Item | Monthly Rent (₹) | Approx. Purchase Price (₹) |
|---|---|---|
| Two queen beds (Miller/Napster) | 773 | 36,000 |
| Two queen coir-and-foam mattresses | 584 | Included in bundle |
| Two-door wardrobes (Stowy) x2 | 958 | 30,000+ |
| Three-seater sofa (Oliver) | 636 | 22,999+ |
| Centre table (Mocha) | 97 | 5,000 |
| Four-seater dining set (Poise) | 783 | 13,000+ |
| Total (Core 2BHK Items) | 3,831 | ~1,07,000 |
Note: Purchase prices are estimates based on major online retailers. Rental prices reflect October 2026 listings in Delhi.
What the numbers show
A key analytical observation from the disclosed data is the relationship between subscription tenure and monthly cost efficiency. The source states that the longest tenure (36 months) carries the lowest monthly rate, while shorter plans cost more per month. Given that the average subscription lasted 18.04 months in FY26, a significant portion of the subscriber base is likely paying higher monthly rates than those on maximum-term contracts. This suggests that while the headline figure of ₹3,831 is attractive, actual revenue per user may vary based on the mix of short-term versus long-term commitments, with short-term users generating higher monthly yield but potentially higher churn risk.
Operational model and logistics
Rentomojo’s process involves selecting items or packages via its app or website, choosing a tenure between three and 36 months, and completing KYC verification. Delivery and assembly occur within 48 to 72 hours of verification. The company offers free maintenance and free relocation within Delhi and to other operating cities, addressing key pain points for migrating tenants. Early closure requires seven days’ notice and typically incurs a charge equal to one month’s rent. Security deposits are refundable and equal to one month’s rent, returned within seven working days after pickup quality checks.
For shared households, Rentomojo allows flatmates to split subscriptions. Each individual can rent their own bedroom set while sharing common items like the sofa and dining set. If one flatmate moves out, they can transfer their subscription to an incoming roommate or close it with notice, avoiding the hassle of selling or moving owned furniture.
Historical Stock Returns for Rentomojo
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.62% | -6.93% | +7.75% | +36.76% | +36.76% | +36.76% |
How will Rentomojo's recent IPO proceeds be allocated to support the logistics infrastructure required for its 48-72 hour delivery promise in new markets?
What strategies is Rentomojo implementing to extend its average subscription duration beyond 18 months to improve customer lifetime value and reduce churn?
How does Rentomojo plan to defend its ~45% market share against potential entry by traditional furniture retailers launching their own rental models?






























