The Ramco Cements Limited construction chemicals brand Hard Worker won three honours at the Kyoorius Design Awards 2026, including the Grand Prix - Grey Elephant in the Design in Action track.

The brand also received two Blue Elephant honours for Design in Action and Packaging. The awards recognise the distinctive design thinking that has shaped the brand's identity since its launch in 2025.

Brand Performance and Design Strategy

Hard Worker entered the competitive construction chemicals category with a design philosophy centred on the promise of "Hard-working products for hardworking people." The brand uses nature-inspired visuals, such as animals and birds, to represent product benefits. For instance, a camel symbolises the water-retention capability of Hard Worker Eco Plaster, while a cheetah represents the speed of Hard Worker Block Fix.

This visual language extends across packaging, retail, communication, literature, and digital platforms. The packaging relies on bold colours and distinctive animal illustrations rather than conventional construction-category codes to make product benefits easier to understand for diverse audiences, including construction workers.

Financial Milestone

Within its first 12 months, Hard Worker crossed ₹350 crore in sales. This figure reflects the scale of the brand's market journey since launch. The recognition adds to earlier accolades, including six honours at the Kyoorius Creative Awards earlier in 2026, featuring a Grey Elephant Grand Prix for its Eco Plaster film.

Executive Commentary

Mr. AV Dharmakrishnan, CEO of The Ramco Cements Limited, stated that design was fundamental to building the brand. He noted that in a largely functional category, the goal was to create a brand that people could recognise, understand, and remember instantly.

Mr. Balaji K. Moorthy, Executive Director - Marketing, added that the approach aimed to stand apart from traditional product-led communication. He highlighted that every element, from animal-led packaging to trade touchpoints, was designed to make the brand more memorable.

About Kyoorius Design Awards

The Kyoorius Design Awards recognise outstanding design work in the Indian visual communications sphere. A specialist jury of top design professionals judges entries across comprehensive categories. The 2026 awards were announced on September 12, 2026, in Goa.

Ramco Cements has cancelled an investor meeting originally scheduled for September 11, 2026. The session was to be held with Motilal Oswal Asset Management Company at the company's corporate office in Chennai.

The firm issued a notification to the stock exchanges on September 10, 2026, confirming the cancellation. This follows an earlier intimation dated August 31, 2026, which had initially confirmed the engagement. The meeting was organized by 360 ONE Capital Market Private Limited.

No reason for the cancellation was disclosed in the exchange filing. The company requested stakeholders to take the information on record.