Purple United Sales opens three stores, total count reaches 116

purple united sales expanded its retail footprint by opening three new Exclusive Brand Outlets (EBOs) in June 2026, increasing its total store count to 116. The new outlets, operating under the Purple United Kids brand, are located in Manjari, Pune; Chumoukedima, Dimapur; and 9th Avenue, Mohali. This expansion aims to help the company reach new markets and expand its customer base for kids' fashion.

The company disclosed this information in a regulatory filing submitted to the National Stock Exchange of India Ltd. The filing noted that the new additions were part of a disciplined expansion strategy. However, the company also confirmed the closure of its store in Raxaul, Bihar, during the same period.

As of 30 June 2026, the company operates 116 EBOs across 20 states. Punjab has the highest number of stores with 30, followed by Madhya Pradesh with 16 and Uttar Pradesh with 11. The majority of the outlets, 93%, are High Street stores, while Mall Stores comprise the remaining 7%.

The total retail area spans 178,521 sq. ft. of Super Area and 162,850 sq. ft. of Carpet Area. The new stores added 5,736 sq. ft. of Super Area and 3,960 sq. ft. of Carpet Area to the company's portfolio. The store in Mohali is the largest among the new additions with a Super Area of 2,816 sq. ft.

Zone-wise, the North region leads with 65 stores, followed by the West with 28 stores and the East with 19 stores. The South region has five stores. The net addition of three stores in June resulted from four changes, including the closure in Raxaul, Bihar.

Store Expansion Details

S. No.	State	City	Location	Market Category	Super Area (sq. ft.)	Carpet Area (sq. ft.)
1	Maharashtra	Pune	Manjari, Pune	High Street	1,320	1,320
2	Nagaland	Dimapur	Chumoukedima, Dimapur	High Street	1,600	1,600
3	Punjab	Mohali	9th Avenue, Mohali	High Street	2,816	1,040
Total					5,736	3,960

Zone-wise EBO Statistics

Zone	EBOs as of 31 May 2026	Additions	Deletions	Total EBOs as of 30 June 2026
East	18	1	1	19
West	27	1	-	28
North	64	1	-	65
South	5	-	-	5
Total	114	3	1	116

1 Day	5 Days	1 Month	6 Months	1 Year	5 Years
-2.29%	+8.11%	+24.24%	+18.55%	+36.97%	+124.93%

Purple United Sales has expanded its retail footprint by opening three new Exclusive Brand Outlets (EBOs) in May 2026, bringing its total store count to 114. The new outlets, operating under the Purple United Kids brand, are located in Guna, Chetakpuri in Gwalior, and Vidisha in Bhopal. This expansion is part of the company's strategy to reach new markets and grow its customer base for kids' fashion.

The disclosure was made to the National Stock Exchange under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The filing confirmed that all three new additions are high street stores. The total super area for these new locations is 7,000 sq. ft., with a corresponding carpet area of 7,000 sq. ft.

Store Expansion Details

The three new stores are concentrated in the state of Madhya Pradesh. The Guna store is located at Business Park on AB Road, occupying 1,100 sq. ft. The Gwalior outlet in Chetakpuri is the largest of the three at 3,100 sq. ft., while the Vidisha store in Bhopal covers 2,800 sq. ft.

Location	City	Market Category	Super Area (sq. ft.)	Carpet Area (sq. ft.)
Business Park, AB Road	Guna	High Street	1,100	1,100
Chetakpuri	Gwalior	High Street	3,100	3,100
Vidisha	Bhopal	High Street	2,800	2,800
Total			7,000	7,000

Operational Footprint

With the addition of these three stores, the company's total EBO count stands at 114 as of May 31, 2026. The majority of the company's retail presence is in the North zone, which houses 64 stores. The West zone follows with 27 stores, including the three new additions in May. The East and South zones have 18 and five stores respectively.

Punjab remains the state with the highest number of outlets at 29, followed by Madhya Pradesh with 16 stores. The company's retail network spans 20 states, with a strong emphasis on high street locations, which constitute 91% of its market categories compared to mall stores at 23%.