PNGS Reva Diamond Jewellery reported combined Navratri and Dussehra sales of ₹385.27 million for FY27, marking a 35.01% rise YoY. The company attributed this growth to increasing customer preference for natural diamond jewellery over traditional gold.

Festive season sales performance

The company's Dussehra sales momentum contributed significantly to the broader festive period performance. The table below summarises the key sales figures reported:

The 62.40% YoY growth in Dussehra sales outpaced the 35.01% YoY growth recorded for the combined Navratri and Dussehra period, indicating a particularly strong performance in the Dussehra window relative to the overall festive stretch. Revenue from operations excluding gold sales stood at ₹121.86 million for Dussehra in FY27, compared to ₹75.04 million in FY26.

Store expansion

PNGS Reva Diamond Jewellery also expanded its retail footprint during this period. A new company-owned, company-operated (COCO) store was opened in Jaipur, taking the total store count to 39.

• New store type: COCO (company-owned, company-operated)
• New store location: Jaipur
• Total store count post-expansion: 39

The current network comprises 5 EBO/COCO stores and 34 Shop-in-Shop (SIS) stores. The company is strategically transitioning towards a COCO-led store expansion model to drive scalable growth while leveraging its established brand recall and sourcing capabilities.

PNGS Reva Diamond Jewellery Ltd reported a 46.25% year-on-year increase in revenue to ₹1,205.40 million for Q2FY27, excluding gold sales. The growth coincides with an expansion of its retail network and the launch of a new e-commerce platform.

Retail expansion and digital push

The company’s total store count has grown to 38, with new locations established in Pune and Nashik. This physical expansion is complemented by the launch of a new e-commerce platform aimed at enhancing customer experience. Management has outlined plans to open 15 new Coco stores within the next 24 months, signaling continued investment in its retail footprint.

Financial performance overview

The following table details the revenue performance for the quarter and the first half of the fiscal year:

Revenue growth including gold sales stood at 17.46% YoY for Q2FY27 and 52.19% YoY for H1FY27. The company noted that this strong growth was achieved despite the absence of festival days during the quarter, compared to nine festive days recorded in the corresponding period last year.

What the numbers show

The significant revenue jump of 46.25% suggests strong demand for non-gold jewellery segments, as the figure explicitly excludes gold sales. This distinction is critical: it indicates that the growth is driven by high-margin categories rather than just volume fluctuations in gold prices. The simultaneous expansion of the store network to 38 locations provides the necessary infrastructure to sustain this top-line momentum, while the new e-commerce channel offers a dual-pronged approach to customer acquisition. Furthermore, the H1FY27 revenue excluding gold sales grew by 75.75% YoY, highlighting a robust first-half performance that outpaced the quarterly growth rate, suggesting consistent momentum across the period.