Apeejay Surrendra Park Hotels has signed a Hotel Management Agreement for Zone Connect by The Park Aurangabad, a new 50-key property in Chhatrapati Sambhajnagar. This expansion targets the city's growing hospitality demand, catering to both corporate and leisure travellers.

The upcoming hotel is located on Beed Bypass, strategically positioned to serve guests visiting the city's industrial hubs and cultural sites. It aims to provide a comprehensive stay experience with contemporary dining, meeting facilities, and wellness options under one roof.

Strategic location and target market

The property is designed to cater to a diverse mix of travellers, including corporate guests visiting the nearby MIDC industrial zones, families, and leisure tourists. Its proximity to key transport links and popular wedding venues positions it well for both business travel and social occasions.

For leisure travellers, the hotel serves as a base for exploring Chhatrapati Sambhajnagar's heritage, including the iconic Ajanta and Ellora caves, historic forts, and museums. This dual focus on business and leisure aligns with the brand's strategy to capture varied visitor segments.

Property amenities and features

The 50-key hotel will feature several amenities designed to enhance guest convenience and comfort:

• Accommodation: Contemporary rooms tailored for both short business stays and extended leisure visits.
• Dining: Café C, the brand's all-day dining restaurant, offering culinary experiences for hotel guests.
• Business Facilities: A banquet hall and meeting room/boardroom for corporate meetings and social gatherings.
• Wellness: Vitalia Gym & Spa providing dedicated fitness and wellness services.

Executive commentary

Vikas Ahluwalia, AVP & National Head – Zone by The Park Hotels, stated that the signing reflects the company's intent to expand into destinations with mixed business and heritage appeal. He noted that the location on Beed Bypass, combined with essential amenities, will ensure a comfortable stay for diverse guest profiles.

The partners of M/s S.M Squad expressed enthusiasm about partnering with Apeejay Surrendra Park Hotels to enhance the local hospitality landscape. They emphasized creating a welcoming space for visitors and the local community through this project.

Company portfolio context

Apeejay Surrendra Park Hotels operates 42 hotels across India under five distinct brands: THE PARK, THE PARK Collection, Zone by The Park, Zone Connect by The Park, and Stop by Zone. The company also maintains a significant presence in food and beverage and entertainment sectors, including the retail brand Flurys.

Apeejay Surrendra Park Hotels Limited has launched Zone Connect by The Park Visakhapatnam, marking its second hotel presence in the city. Strategically located on Beach Road, the new property aims to strengthen the company's footprint in Andhra Pradesh's coastal hospitality market.

The 52-key hotel introduces contemporary design and social spaces to the destination. It offers proximity to key infrastructure hubs, positioning itself for both business and leisure travelers.

Strategic location and amenities

The property is situated along Visakhapatnam's iconic Beach Road, providing easy access to major transport and commercial centers. Key distances from the hotel include:

The hotel features Café C, an all-day dining restaurant, and an open-air coffee shop overlooking the Bay of Bengal. Additional facilities include a terrace swimming pool with sea views and indoor banquet spaces accommodating up to 300 guests. A dedicated space named Grey Zone caters to intimate meetings and smaller corporate events.

Leadership commentary

Mr Botcha Suresh Kumar, Managing Director, and Mr Veda Vyas Botcha, Director of M/s Hema Abodes Private Limited, highlighted the partnership's potential to create local employment and enhance the regional hospitality ecosystem.

Mr Vikas Ahluwalia, AVP and National Head of Zone by The Park, stated that Visakhapatnam's mix of business and leisure appeal makes it a natural fit for the Zone Connect brand. He noted that the launch reinforces the company's commitment to Andhra Pradesh as a high-potential market.

Company portfolio expansion

This launch adds to ASPHL's existing portfolio of 42 hotels operating under five brands: THE PARK, THE PARK Collection, Zone by The Park, Zone Connect by The Park, and Stop by Zone. The company also maintains a diverse presence in food and beverage through its retail brand Flurys.